Smith’s celebrates sports fans and variety in latest campaign featuring Stephen Curry
Smith’s Crinkle Cut Chips has launched a new ad campaign through Clemenger BBDO Sydney celebrating the diversity of its range by comparing it to the the diversity of sports fans.
The new campaign features the voice of actor Stephen Curry and celebrates the various roles different fans play, ending with the tagline “whatever fan you are, open a bag of Smith’s, coz we’re for all fans”.
https://www.youtube.com/watch?v=Z-PAl12opDc
https://www.youtube.com/watch?v=IPFZIkRQ0iM
Malcolm Caldwell, creative director at Clemenger BBDO Sydney, said: “Smith’s potato chips have been a part of the fabric of Aussies lives for decades with families and friends enjoying them while watching sport. This campaign is a fun look at the many different types of sports fans out there and their love of the country’s favourite chip.”
Marketing Director of Smith’s, Jenni Dill, said: Smith’s is for all fans, and our new campaign is one of the most engaging pieces of communication yet developed for Australia’s much loved chip brand – Smith’s. You know you love ‘em”.
The new campaign rolls out across TV, print, outdoor and digital executions.
Clemenger BBDO Sydney
Malcolm Caldwell – Creative Director
Ian Broekhuizen – Creative Director
Nick Bonney – Senior Art Director
Denny Handlin – Senior Copywriter
Graham Alvarez – Senior Strategy Planner
Jill Cummins – Strategy Planner
Jo Howlett – Senior Producer
Jasmina Krnjetin – Group Account Director
Ryan Corlett – Account Director
Tom McManus – Account Executive
Rachel McEwen – Account Coordinator
PepsiCo
Senior Marketing Director – Jenni Dill
Senior Marketing Manager – Sheri Juchau
Brand Manager – Kimberly Pettet
The exact opposite of an engaging piece of communication I’m afraid Ms Dill.
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Didn’t the Gobbledok work? I loved the Gobbledok.
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Too bad Smith’s are an American company posing as an Australian one.
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This is what happens when market research target audience segmentation takes over the creative process.
Considering the brief, the agency have done an admirable job
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