Smith’s friendly alien the Gobbledok returns to screens
Smith’s, the chip brand, has brought back the friendly, furry alien the “Gobbledok”, who first appeared in its TV ads in the early 1990s.
The ad, which launched last night, was created by Clemenger BBDO Sydney.
The agency also oversaw Smith’s Do Us A Flavour campaign which launched last year.
The competition saw the public asked to vote for their favourite new flavour out of a shortlist of four, with Caesar Salad announced as the winner in December.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Yes!
I love the Gobbledock!
Also, I think the guy in this commercial was my High School drama teacher. Hi Wally!
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Yay! I’m pleased that the gobbledock is back.
I wish he was a bit less CGI though. Keep it old school!
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Wow, they can run this during Hey Hey eps and we can all pretend its 1992.
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love the gobbledok, but he’s kind of creepy in this execution..but i guess they had to give him a refresh, and ‘dark’ is in
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LOVE!
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I always hated that thing and now I hate it even more. Over the years I’ve come to the realisation that I may be the only one though. Damn.
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That alien’s clearly had botox.
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After looking back at the old commercials, I like this Gobbledoc better.
CHIPPIES!
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Chip—-pies!!!
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I want the old Gobbledock. This one’s freaky looking.
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The Gobbledok is so cute munching the chippies!
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As good as bringing back Hey Hey.
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The Gobbledok is great! I had long since forgotten who’s brand he ate, but I still refer to myself as the Gobbledok to this day when I quickly munch through any bag of chips! ;-P
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CG gobbledok totally blows.
if they’re gonna bring it back, at least bring back a real one.
yawn.
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HahahahA I can do gobbledocks voice I sound exactly like him and I’m not joking
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Love it – wb Gobbledok! 🙂
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The only part of the new Gobbledock that is CGI are small portions of his face.
The rest is live action and the suit contains a very hot and sweaty little person.
I think he looks great, hopefully there will be a lot more of this campaign.
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WHAT DOES HE SAY SMITHIES OR CHIPPIES MY MUM AND I ARGUE ABOUT IT AND I WANT TO KNOW
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