SmoothFM shuffles the deck-board despite ratings gains
DMG’s re-branded smoothFM radio network which has pushed the former name Vega by up to two points in audience share in Sydney alone is undergoing an overhaul just 10 months into its new, and successful, easy listening format.
David Reyne has been dumped from nights and Ed Phillips from breakfast.
The network has decided to swap Bogart Torrelli’s drive show into breakfast and move Cameron Daddo’s weekend show into the five night a week evening show instead.
Both programs will be dominated by music, which has made the station number one in plus-35-year-olds females in Sydney and Melbourne, according to DMG national programmer Paul Jackson.
“We are experiencing incremental growth on SmoothFM and we are expecting continued growth, particularly during the day, to continue,” he said .
“Bogart Torelli and Cameron Daddo are both consummate broadcasters. They are a great fit for the brand and complement our existing team of top class announcers.”
Jackson said the changes – although coming off the back of ratings growth – were aimed at the “up and up” strategy smoothFM is aiming for.
In more simple words – Ed asked for a pay rise
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I like the idea of an intelligent woman hosting a breakfast show in Sydney radio.
I know we have Yumi and Sami on Mix but they are obsessed with talking about sex, babies and boyfriends. Add to that breastfeeding and whether or not it is OK to shave “down there”. Also add dating, break-ups and threesomes.
This makes the Smooth breakfast show the only one on Sydney radio where the host is a female and allowed to act like they have an IQ above 5.
Good stuff.
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What Nick said
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What Nick said again! Bogart has always been a terrific broadcaster and I still lament the day she left Triple M in Brisbane many many years ago.
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