Snap Printing rebrands to push small business focus
Snap Printing has announced a shake up of its marketing strategy towards small business, saying its own research found a more personalised approach was needed.
In response to the research Snap added that it is launching a new model centre for small businesses that would focus on positioning Snap as an all-in-one destination for small business’ print, design and online marketing needs.
According to the research by firm 10 Thousand Feet small businesses are increasingly nimble and savvy in the marketplace when it comes to marketing and are becoming more globally competitive. Snap said the research showed that businesses want a wider range of services and a more customised approach from their suppliers.
Commenting on the findings, Snap CEO Stephen Edwards said: “Snap is Australia’s premium brand for SMEs in print, design, websites and essential marketing services. Our new model Centres are being more prominently located with a dynamic image and fit-out and we are focused on providing great client experiences.
“Our new model centres have a strong sales and marketing approach which is based on partnering with our clients and includes our new ‘Ideas Centre’ which helps our clients put their ideas to work. With our first new model in Pyrmont we have already seen several ‘walk-ins’ responding to the website marketing and this Centre has already exceeded our initial revenue forecast. Our Snap brand provides comfort to our clients that we continue to be the experts in print, but now we can offer the essential marketing ‘must haves’ for our clients.
Snap’s in-Centre transformation strategy will begin rolling out immediately, with the first Centre to adopt it being Snap Pyrmont, located near the Sydney CBD. Two new destinations have opened in Victoria, with another in Perth scheduled for the first half of 2015.
