Soccer Federation launches player profile vignettes

The Football Federation Australia has completed a series of six black and white online vignettes about A-League signatories and their love for the game.

The series, produced by  Sydney-based production company Versus Media, is to compliment the current campaign We Are Football and speaks with, among others, footballing legend and recent Sydney signing Alessandro Del Piero, former player and commentator Mark Bosnich, and chairman of FFA Frank Lowy.


Tanya Babic and co-founder said: “We want to make the videos candid portraits of these key spokespeople and look beyond the TV facade, to get an intimidate glimpse into their first memory of falling love with the game; who their favourite team is; and how its affected their lives.”

The FFA selected the Del Piero video to run as a TVC across Nine and Foxtel, which the Bosnich video was bumped up to Foxtel as well.

Versus has begun work on the W-League promo for ABC1 and Foxtel, due on air next week. Babic said the idea was a complete 360 on the A-league series.

“With the A-League, the audience had prior knowledge of these people. But this will uncover the would-be superstars of the game,” said Babic.

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