Comments on: Social media agency The Population to close

By: Is there any real cash in social media? | Online Marketing Banter

Is there any real cash in social media? | Online Marketing Banter — Thu, 10 Dec 2009 22:13:06 +0000

[...] highest profile specialist social media agencies – The Population – seems to have shut up shop earlier this week. In all honesty I can’t say I’m overly surprised by the revelation. [...]

By: The trouble with social media « stuff and junk

The trouble with social media « stuff and junk — Tue, 08 Dec 2009 10:22:15 +0000

[...] Social media agency The Population to close | mUmBRELLA [...]

By: The State of Social Media & Agencies in Australia

The State of Social Media & Agencies in Australia — Tue, 08 Dec 2009 03:45:57 +0000

[...] visiting!The sad news this week is that The Population, a social media agency in Sydney, will be closing its doors. I really feel that it is an unfortunate state of affairs that in an industry that is clearly [...]

By: SHG

SHG — Tue, 08 Dec 2009 01:36:29 +0000

Original article edited.

By: Anonymous_ Coward

Anonymous_ Coward — Mon, 07 Dec 2009 23:29:33 +0000

Social Media is a function of a good agency, not sure if it’s enough for an agency in it’s own right. Good that someone gave it a shot.

By: simon rush

simon rush — Mon, 07 Dec 2009 22:20:11 +0000

de-population?

By: Surfspank

Surfspank — Mon, 07 Dec 2009 22:08:06 +0000

That’s a shame.

The digital media landscape is very competitive and to launch a specialised one professing to be social media strategists and specialists is a tough gig.

There is definitely room for a smaller social type agency however, it could well work more efficiently if they offered more than just social media and actually concentrated on what the client objectives are.

By: sven

sven — Mon, 07 Dec 2009 06:33:43 +0000

…so viz Julian’s TCO promo video of last week, his core skill really lies in PR?

By: If The Population’s demise means big social media agencies don’t work, there may be room for small ones - mUmBRELLA

Mon, 07 Dec 2009 06:33:23 +0000

[...] anyone starts dancing on the grave of social media agencies too vigorously, I’m not sure The Population’s demise (sorry, merger) necessarily spells the end of the social media agency concept. Read more [...]

By: SHG

SHG — Mon, 07 Dec 2009 05:33:00 +0000

Guess it’s hard to have cred as a “thought leader” when you can’t even write in English.