Social media agency Tick Yes wins Toyo Tires

Social media specialist Tick Yes has won Toyo Tires as a new client.

The announcement:

Social media marketing agency Tick Yes has been appointed by premium tyre brand, Toyo Tires, to  overhaul its online and social media presence.

Tick Yes will orchestrate Toyo’s digital marketing program to reach the online customer which will see
the tyre brand lead the category in digital in the coming year.

‘This is new and exciting territory for Toyo and its customers in Australia, and we are delighted to be
working with Tick Yes,’ said José Angeles, marketing and public relations manager for Toyo Tires. ‘We
believe they have the experience and expertise necessary to help us reach our digital marketing
objectives.’

‘This is an exciting opportunity for us,’ said Peter Applebaum, Tick Yes Managing Director. ‘We have over  10 years of experience working for high-profile clients in the online and social media space and look
forward to utilising that to exceed Toyo’s expectations.

‘We put a great deal of time and resources into understanding how something as fluid as social media
works and continues to evolve. We survey social media users for invaluable insights into their habits and
needs from the medium, and by putting our findings into practice for our clients we can ensure that
both their goals and the needs of their consumers are met. That way, it becomes a win-win situation for
both parties.’

Tick Yes will be handling Toyo Tires’ social media output as well as using its team of professional
journalists to produce blog posts on the Toyo website.

‘Social media marketing depends on engagement,’ said Applebaum. ‘By engaging the consumer and
giving them what they want across a variety of platforms, awareness grows and ROI increases.’

Source: Tick Yes press release

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