Comments on: Social media, big agency style: ‘You could enter a picture of your cat playing in his kitty litter and win 7 grand’

By: How Saatchi & Saatchi’s Toyota social media disaster unfolded - mUmBRELLA

Tue, 15 Dec 2009 22:22:34 +0000

[...] forwarded this email to production house contacts: From: [...]

By: aplet

aplet — Mon, 30 Nov 2009 09:01:38 +0000

Gary, you have a very narrow definition of social media.

Sounds like you did some cool work in the 90′s… anything since?

By: Heath

Heath — Sun, 29 Nov 2009 06:24:59 +0000

Dear Toyota,
I hope you’ve enjoyed this exercise. You’ve managed to highlight a true channel weakness in one of your fulltime agencies!
Why would Saatchi’s even play this game?
‘Wolfie’ gets consumers to touch.
‘SYD vs Melb’ attempts brand ownership of an already estabished rivalry.
‘Snob Scrilla’ unique creative, unique product use.
‘Clever film Comp’ wins the Dr Pepper award- made an impact in the 90′s but now noone cares at all…
H

By: ms monk

ms monk — Tue, 24 Nov 2009 05:46:15 +0000

here’s another…

http://www.youtube.com/group/c.....tQHJ8d_Fn8

By: Larry

Larry — Mon, 23 Nov 2009 03:15:17 +0000

Gary you’re smarmy condescending attitude, and self importance reminds me of another blogger. Hang on ….

By: OZC

OZC — Mon, 23 Nov 2009 02:54:39 +0000

Gary,

You sound like a lovely man.

By: The Accountant

The Accountant — Mon, 23 Nov 2009 02:24:45 +0000

Wow you are a bitter camper aren’t you Gary! What the hate towards Mumbrella?

By: mumbrella

mumbrella — Sun, 22 Nov 2009 23:26:27 +0000

Hi gary,

Thanks for your comments – and for the link to your blog which appears to aggregate the local blogs from AdAge’s Power 150.

I must confess I haven’t paid much attention to the AdAge Power 150 recently, but having taken a look, I notice that Post Rank was introduced a while back as a key metric and we’ve not been ranking on it at all.

I think that was a technical glitch which I’ve now (I think) fixed.

So I’m very grateful for you drawing my attention to it so I can fix it. It’ll be interesting to see if that takes us back up the list.

Cheers,

Tim – Mumbrella

By: Larry

Larry — Sun, 22 Nov 2009 05:13:11 +0000

you often hear that ‘you learn more from your mistakes than successes’ as a line in advertising … from this toyota have probably learnt a lot which you could argue is a good thing … especially given the financial investments made.

By: Gary Hayes

Gary Hayes — Sun, 22 Nov 2009 04:20:31 +0000

I think someone somewhere got the words ‘Social Media’ mixed up with ‘Run a Competition for Prize Money’.

As implied in your title Tim ‘Social Media Big Agency Style’ has nothing to do with community, conversation or engagement. I was running ‘upload a video on this theme’ competitions at the BBC ten years ago – and this is a million miles from effective community engagement.

Finally publishing the email says so much about the ‘bottom-barrel’ editorial nature of this blog which of course is why it is flailing behind most of the other Australian media blogs http://www.personalizemedia.com/topozblogs/. C’mon, keep off the wannabe videos and lets have some editorial depth Tim.

By: matt

matt — Sat, 21 Nov 2009 10:49:28 +0000

Holy dooley.
I saw this same viral for Honda in my early days on the net around 96 or 97.
except it was much better done. Not only is this slow, and obviously a seed video to kick things off, but it is also derivative from a ground breaking viral from around 1999 for the Honda ‘joy machine’ HRV
Now, let me just go and google Honda viral and see what I can find.
Hold on.. googling..
Ok, back – took 20 minutes to find it but http://www.youtube.com/watch?v=no30FqpOeNQ
Part of a very famous series of early viral work that began to define the category.
I laughed in 1999.
I think maybe I’ll do an entry.

By: APlet

APlet — Wed, 18 Nov 2009 10:56:57 +0000

@Ray – is this your entry? I Like it

By: Ray

Ray — Wed, 18 Nov 2009 06:06:11 +0000

Well, there’s two now! http://www.youtube.com/watch?v=p9NNVGSp4tY

By: Larry

Larry — Wed, 18 Nov 2009 02:55:45 +0000

“there’s been a dramatic response”

“There’s one entry on the site now”

heh. i like.

By: John Grono

John Grono — Wed, 18 Nov 2009 02:27:25 +0000

Wow. I learned something. The windshield washers on a Yaris don’t work properly!