Comments on: Social media ‘here to stay’ in the marketing mix http://mumbrella.com.au/social-media-here-to-stay-in-the-marketing-mix-14520 Everything under Australia’s media and marketing umbrella Sun, 12 Feb 2012 02:34:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Brian http://mumbrella.com.au/social-media-here-to-stay-in-the-marketing-mix-14520#comment-25808 Brian Tue, 22 Dec 2009 07:36:15 +0000 http://mumbrella.com.au/?p=14520#comment-25808 Humanising Telstra..hmmm could take a while Humanising Telstra..hmmm could take a while

]]> By: Kristen Boschma http://mumbrella.com.au/social-media-here-to-stay-in-the-marketing-mix-14520#comment-25800 Kristen Boschma Tue, 22 Dec 2009 04:46:04 +0000 http://mumbrella.com.au/?p=14520#comment-25800 . @Tom How did you know? Bill is my hero - I love everything about him: the vanity plates on his Porsche, the way he spoke and his obsession with paperwork. What a leader. However, I think you need to add a dash of Lara Croft, a pinch of Gomer Pyle and a good glug of Super Mario to really get a handle on the type of humanoid we were trying to create. If you could go ahead and make another comment that would be great. . @Tom How did you know? Bill is my hero – I love everything about him: the vanity plates on his Porsche, the way he spoke and his obsession with paperwork. What a leader. However, I think you need to add a dash of Lara Croft, a pinch of Gomer Pyle and a good glug of Super Mario to really get a handle on the type of humanoid we were trying to create.

If you could go ahead and make another comment that would be great.

]]> By: Tom http://mumbrella.com.au/social-media-here-to-stay-in-the-marketing-mix-14520#comment-25796 Tom Tue, 22 Dec 2009 04:22:03 +0000 http://mumbrella.com.au/?p=14520#comment-25796 @Kristen Are you trying to say you have made a humanoid version of Telstra? I am thinking Bill Lumbergh is the epitome of a Telstra humanoid.. @Kristen Are you trying to say you have made a humanoid version of Telstra? I am thinking Bill Lumbergh is the epitome of a Telstra humanoid..

]]> By: DD http://mumbrella.com.au/social-media-here-to-stay-in-the-marketing-mix-14520#comment-25793 DD Tue, 22 Dec 2009 03:39:51 +0000 http://mumbrella.com.au/?p=14520#comment-25793 I'm waiting for the standard post from Trent Lloyd to appear. See the previous Qantas article...... I’m waiting for the standard post from Trent Lloyd to appear.

See the previous Qantas article……

]]> By: Kristen Boschma http://mumbrella.com.au/social-media-here-to-stay-in-the-marketing-mix-14520#comment-25780 Kristen Boschma Tue, 22 Dec 2009 02:47:52 +0000 http://mumbrella.com.au/?p=14520#comment-25780 The 6 percent who say that Twitter is a 2-3 year passing fad interest me. What do they think will replace it? Telstra is active in social media because our customers, ex-customers and potential customers interact in real time in those places. There's nothing new about corporations accessing channels where customers do their thing. What is new is the need to be human, accessible and very real. As I'm typing this, an online game is being played on Twitter: people are tweeting a question to @Telstra. They are mainly silly questions ("will acid wash denim come back" or "what's love got to do with it?") and our responses are suitably playful and lighthearted. We are blessed with a great team who are happy to be themselves online but also know they are representing Telstra. This will end soon and our Twitter team will get back to helping customers - but in the meantime we've made a connection and humanised the brand. Vive la social media. Kristen Boschma Head of Online Comms and Social Media Telstra The 6 percent who say that Twitter is a 2-3 year passing fad interest me. What do they think will replace it? Telstra is active in social media because our customers, ex-customers and potential customers interact in real time in those places. There’s nothing new about corporations accessing channels where customers do their thing. What is new is the need to be human, accessible and very real. As I’m typing this, an online game is being played on Twitter: people are tweeting a question to @Telstra. They are mainly silly questions (“will acid wash denim come back” or “what’s love got to do with it?”) and our responses are suitably playful and lighthearted. We are blessed with a great team who are happy to be themselves online but also know they are representing Telstra. This will end soon and our Twitter team will get back to helping customers – but in the meantime we’ve made a connection and humanised the brand. Vive la social media.
Kristen Boschma
Head of Online Comms and Social Media
Telstra

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