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Opinion
After Harold
The ‘Harold rumour’ rarely goes away.
Last time round WPP was rumoured to be looking at buying Mitchell Communication Group. On another occasion one of the trade magazines hoaxed a rival into reporting that Telstra was the buyer.
This time, the rumour appears to have a great deal more substance. Read more »
Intelligent TV – the next big thing?
I was, I must confess, mistaken about last night’s Gruen Nation. Read more »
Masterchef: Homophobic? No. Racist? No. Ageist? Maybe
In this guest posting, Tactical TV’s Tony Richardson argues that Masterchef shows Australian TV audiences are ready for multiculturalism but not older faces
When the popularity of a TV show bumps the prime minister and the leader of the opposition to an earlier time slot, you know you have a phenomenon. Read more »
Bad enough the SMH iPad app is just a PDF, forcing a print subscription is insane
So yesterday Fairfax launched its Sydney Morning Herald iPad app. The strategy – designed to shore up print – and the execution – already derided by users as a “glorifed PDF reader” – are both laughable.
If there were ever doubts that Fairfax is two companies pulling in different directions, then the handling of the iPad app dispels them. Read more »
Is a kettle boiling a good ad?
So would you watch a kettle boiling? The weekend magazines carriedied an unusual ad.It was a plain, unbranded address for the url Life is too short.com.au. Read more »
Guest post: Why Sensis believes in the cause
After Mumbrella criticised the Facebook campaign by Sensis to give socks to the homeless, we invited the brand to explain its thinking. In this guest posting, Sensis communications manager Danielle Horan explains the background to the idea
The debate about the intention behind the Sensis 1234 Warm Up campaign certainly unearthed a range of differing opinions. Read more »
Hungry Jack’s – something to sing about
I often enjoy giving the Hungry Jack’s ads a kicking, so it’s good to see a new one where there’s an interesting idea. Read more »
The big election question
As an occasional media commentator, I’m sometimes asked: ‘Tell me Tim. Given that politicians want to engage the electorate beyond the hardcore politics junkies, would it be a good idea to schedule the leaders’ debate at the exact same time as the final of Masterchef, arguably Australia’s favourite TV programme and likely to be the most watched show of the year?” Read more »
Why this is NOT the Twitter election
If you read the last few days’ papers, you would think that the Twitterati will decide the outcome of the election. Read more »
Paging the fun police
While any brand has to worry about the legal implications of running a contest, there does come a point where the entire thing looks so unappealing it may be worth going back to the drawing board. Read more »
Oh PETA
This ad is a tough watch.
If you don’t want to see seals being clubbed, then don’t watch. Read more »
Sensis – social responsibility isn’t about patronising the needy about their socks
I wish I could put my finger on what it is that makes this social issues campaign for Sensis feel so icky: Read more »
Old Spice: Best use of social media yet?
Today has been a good day. You know those very rare moments where you see an advertising idea and you can recognise not only how good it is, but how it’s going to inspire other great work? What Old Spice did next is one of those moments.It combines great advertising, great writing, a huge PR idea and excellent use of social media as a two-way channel. Read more »
If that’s how paywalls work then we’re utterly flipping screwed
So tonight, for the first time, I went behind Fairfax Media’s pay wall.
Based on that experience, if the future of journalism is paid content then every one of us working hacks is utterly screwed. Read more »
Media Watch picks an odd target
I’ve got a nasty feeling I’ve finally gone native.
Much like Stockholm Syndrome where kidnap victims come to adore their captors, journalists have always been susceptible to a similar syndrome. Read more »
Social media strategist Julian Cole quits The Population for TCO
Julian Cole, co-founder of social media agency The Population, is quitting for a new role at The Conscience Organisation, Mumbrella can reveal.
He makes the announcement in a spoof dating video:
The Population was launched just over a year ago and fronted by former nineMSN marketing director Tony Thomas.
The Conscience Organisation, headed by founder Clive Burcham, specialises in creating long form content. Cole will be head of social media ideas and digital strategy.
Cole is also known for his blog AdSpace Pioneers, which is shortlisted for industry blog of the year in the Mumbrella Readers Choice Awards. And he runs the Marketing Pioneers list, a rundown of Australia’s top marketing blogs. He is among Australia’s biggest champions of Facebook advertising having so far unfulfilled potential.
Burcham said: “This is the first of many big steps we’re embarking on to grow the ’sociability’ of the ideas we create. Growing brand ideas organically with the right mix between earned and paid media is where we see the future is at – building something that not only adds value to the brand but also to the consumers lives and publishers alike.”
Cole’s is the second recent senior departure from the Population. Former digital strategist Ben Cooper switched to Three Drunk Monkeys in October.
The Conscience Organisation is heavily involved in the Global Poverty Project. Burcham discussed it in a recent interview on The Mumbo Report:
December 4th, 2009 at 1:41 pm
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Comments
4 Dec 09
1:51 pm
Haven’t TCO been through an insane amount of staff the past 2 years? Hope Julian knows what he’s doing.
4 Dec 09
2:07 pm
lucky he had the new job lined up already.
4 Dec 09
2:16 pm
Congrats to both Julian and TCO.
4 Dec 09
2:20 pm
Well done Jules. A wonderful pickup for TCO.
4 Dec 09
2:47 pm
Nice Jules, love the video and congrats on the new role.
4 Dec 09
2:52 pm
Congrats Julian, I hope everything goes well at The Conscience Organisation!
4 Dec 09
3:05 pm
ahhh Gen Y. how thee loves thine own image.
4 Dec 09
3:15 pm
Great job Julian. A well deserved appointment, and the best video by a social media professional that I’ve ever seen.
4 Dec 09
3:46 pm
Gen Ys posterchild
4 Dec 09
3:50 pm
Well done Zac. Great effort.
4 Dec 09
4:00 pm
Best not to smoke what you sell, never ends well.
4 Dec 09
4:20 pm
this is embarassing!
There was a time when juniors straight out of uni had to earn their stripes before they could claim this shameless level of self promotion.
People’s work should speak louder than their self proclaimed ‘hot air’
4 Dec 09
6:20 pm
Hmmm… all I noticed was the typo on the home page of the TCO.
5 Dec 09
4:42 pm
Why is there a comment saying “Well done Zac”?
I love that we’re so closely associated Juju. :]
7 Dec 09
8:03 am
Wow, what’s with the hating!
“There was a time when juniors straight out of uni had to earn their stripes before they could claim this shameless level of self promotion.”
Have you read Julian’s blog? Plenty of stripes earned and presented as useful case studies, years of regular weekly value delivered, and more importantly, solid social media execution across multiple campaigns in the last year. What sort of experience were you looking for?!
For those who think the video is self-indulgent, you are absolutely right – it is wonderfully so and, in my humble opinion, very funny for it.
7 Dec 09
8:47 am
Too funny.
Congrats Julian, all the best for the new year! x
7 Dec 09
9:02 am
Hi Scott,
I must admit that I thought “oh no” was making an ironic comment on old skool agency think. But now I’m worrying slightly that they meant it… “Oh no”: care to elucidate?
Cheers,
Tim – Mumbrella
7 Dec 09
9:11 am
I’d imagine ‘oh no’ is just bitter and stuck in a jealous time-warp.
Get with the times! Embrace skill & passion wherever it flourishes and nurture it accordingly. Are you working for you, or your client? Or for innovation? New? Better? Advancement? Change? The greater good?
Back to the drawing board for ‘oh no’….
7 Dec 09
9:47 am
I’m not across Julian Cole’s work besides his blog. What campaigns has he produced? Has he done any good work or just commented on it as the work coming out of Population to date has been average.
7 Dec 09
9:50 am
Hi ?,
Thanks for the question. If you are familiar with Julian’s blog then you really should knowe all about his work too. The blog is replete with case studies. One of its distinguishing features is that he shares both his successes and his failures/ learnings.
Cheers,
Tim – Mumbrella
7 Dec 09
3:30 pm
Jules is one of the rare ones who does stuff rather than just talks about other people’s stuff. He’s smart – he’s a good hire I think.
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