Someone tell 2DayFM we’ve been teased enough
2DayFM’s campaign for its new breakfast show was one of the better executed examples of a teaser campaign you will see this year, three engaging and entertaining videos released over a week set to a catchy tune, culminating in the surprise announcement of Mel B as one of the four radio presenters.
But Dr Mumbo feels once you’ve made the announcement you were building up to, it’s probably best to leave it there.
However, 2DayFM decided it was time to bring the backroom staff to the fore for one last outing, and gave them a two-and-a-half minute video of their own to show how ‘Happy’ they are Kyle and Jackie O have shuffled off.
Dr Mumbo does quite enjoy a few of the awkward dancing moments with senior management though.
I got the point after the first ten seconds. Not only have we been teased enough, it doesn’t need to last for 2.5 minutes.
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A strong 8/10 for the ‘Simpson Shuffle’.
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cool song
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Yeah they need to get over this now.
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I like this . It really does make 2Day look young fresh and hip
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