F.Y.I.

SPAA rebrands as Screen Producers Australia

Screen Producers AustraliaThe Screen Producers Association of Australian – the organisation that represents the country’s TV, digital and film-makers  – has rebranded as Screen Producers Australia.

The announcement:

Reflecting the changes and dynamic forces shaping Australia’s screen and content industry, Screen Producers Association of Australia has been renamed and rebranded Screen Producers Australia to more accurately reflect its role as the leading professional organisation in Australia supporting film, television, interactive and games production businesses and its campaign for a healthy commercial industry.

The new name, brand mark and website was revealed to the organisations’ membership last week and coincides with the screen industry’s largest media and entertainment conference held in Melbourne, recently rebranded to Screen Forever (www.screenforever.org.au) and hosted by the Screen Producers Australia.

Screen Producers Australia acts to unite the Australian screen industry across industrial affairs, commercial relations, government policy and business alliances locally and globally. The organisation achieves its mission by working with Australia’s leading screen content creators to shape the future of the industry, through government advocacy work and industrial expertise that relates to supporting the frameworks of government, developing terms of trade for production businesses and establishing strategic domestic and international alliances.

Matthew Deaner, Executive Director of Screen Producers Australia said “On joining the organisation in November last year I wanted to ensure that we aligned our strategic priorities to our members’ business needs.

We undertook extensive member and stakeholder research including a national industry roadshow, to ensure we had thorough insight into the changing needs of our industry, and indeed, our membership.”

“This research helped shape our strategic priorities to better support our members’ business interests, create commercial opportunities and to supply expertise to these businesses. The name change and rebrand accurately reflect this strategy and the evolution of who we have become, what our members do, and what we represent.”

Review the Screen Producers Australia Strategic Priorities: http://screenproducersaustralia.org.au/advocacy/

Screen Producers Australia will continue to regularly negotiate the industry’s benchmark industrial agreements and commercial arrangements on behalf of its members.

Source: Screen Producers Australia press release.

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