Specsavers appoints Cummins & Partners to handle creative account
Specsavers has appointed Cummins & Partners to handle its creative account following a competitive pitch.
Mumbrella understands Cummins & Partners fought four other agencies, including incumbent McCann Melbourne, for the account.
Liz Attia, head of national marketing at Specsavers, said: “We would like to take this opportunity to thank McCann for all the work they have produced for Specsavers over the last five years. It’s been an incredible journey and we appreciate the partnership and dedication McCann has shown to our brand in helping us to grow to where we are today.”
Cummins & Partners managing director Chris Jeffares said: “It’s a fantastic win. We are ecstatic to be working with Specsavers and have really enjoyed the pitch process and the local and global engagement. The work will be incredibly diverse and we look forward to continuing to build their global brand and presence.”
McCann worked on the brand’s ‘Should’ve gone to Specsavers’ campaign.
It follows on from the brand reappointing MediaCom to handle its media account last year.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
Let me guess… The creative will either be:
“You bought a pair of Specsavers? Yep, I bought Specsavers”
or
“They’re not glasses, they’re Specsavers”.
User ID not verified.
@M4tt how did you see that coming?
User ID not verified.