Should have been Spiked
Yesterday Dr Mumbo reported how Adam Ferrier felt he may have won the award for the most unslick performance at Cannes despite delivering an excellent presentation at the festival.
But, whatever happens Dr Mumbo now knows he will not win the award for the very worst performance there.
That accolade goes to Gaston Legorburu, worldwide chief creative officer of Sapient Nitro, the agency which presumably spent a lot of money getting visionary director Spike Jonze to speak.
Unfortunately Gaston may be a world class creative, but he is not a world class interviewer, as was evidenced by the Twitter feed during the session called Meet the Disruptors.
It may not have helped either that old Spike is such a disruptor, he disrupts himself in the middle of sentences to go off on random tangents, very rarely coming to a conclusion.
The high point was halfway through a Gaston soliloquy when Spike interrupted and said to the audience, “do any of you want to ask a question?”
The low point, when the session, which was already ten minutes overtime, was cut short by the conference MC, and Spike could be heard saying “I think we just got kicked off stage”.
