Spikes Asia PR shortlist yields 11 Australian contenders
Australian agencies are well represented in the Spikes Asia PR category, with 11 shortlisted entries.
Whybin\TBWA Melbourne’s ‘GayTMs’ for ANZ Bank, which did well at Cannes Lions, made the cut out of a total 44 entries alongside Clemenger BBDO Melbourne’s ‘Aussie Builders’ stunt for Snickers, which garnered global attention and grabbed a bronze in the Cannes Lions Media category earlier this year.
Clemenger BBDO Melbourne’s ‘How to Drink Properly’ for Drinkwise Australia was also shortlisted.
https://www.youtube.com/watch?v=0gjsoSY18kg
Other shortlisted entries include Ogilvy Melbourne’s Dupe for Yarra Valley Water, ‘The Lab Experiment’ for Best&Less by Edelman Sydney, Leo Burnett Melbourne’s #SPCSunday for SPC Ardmona, Grey Melbourne’s ‘Ungiven Gifts’ for the Transport Accident Commission, ‘Game of Phones’ by One Green Bean Sydney for Virgin Mobile, Ogilvy Melbourne’s ‘A Different Ball Game’ for Melbourne Aces and JWT Sydney’s ‘Attention Powered Car’ for RAC.
To view the PR shortlist in full, click here.
Miranda Ward at Spikes Asia
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
topics
ANZ Bank
attention powered car
Game of Phones
GAYTMs
Grey Melbourne
JWT
One Green Bean
PR
Snickers
Spikes Asia
TAC
Interesting that Aus PR entrants are all advertising agencies except 1.
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