Squabbling Italian family sell pasta sauce in latest ‘Like brands’ Aldi spot from BMF
Aldi has released the 13th spot in its “Like Brands. Only Cheaper” series with an ad for pasta sauce featuring a noisy Italian family.
The 30s TVC features a divided Italian family arguing over which pasta sauce tastes better – the Aldi brand, or the ‘other supermarkets’ brand.
Created by BMF, the spot furthers the extensive campaign, which has previously seen a vampire selling sunscreen, cockroaches selling bug spray, a bear selling toilet paper, an injured mouse selling cheese, and two men thinking about cannibalism selling olive oil.
Credits:
- Executive Creative Director: Cam Blackley
- Creative Director: Cam Blackley / Alex Booker
- Art Director: Dantie Van Der Merwe
- Copywriter: David Fraser
- Planning: Ali Tilling
- Managing Director: Steve McArdle
- Group Account Director: Jonny Bucknall
- Account Director: Aisling Salmaggi
- Account Manager: Hayley Basham
- Agency Producer: Jenny Lee-Archer
- Director: Jeff Low
- Producer: Alex Hay
- Production Company: Rabbit Content
- Post production: Method & White Chocolate
- Music & Sound: Rumble
- DoP: Pete Eastgate
- Client Contact: Sam Viney
I love these ads – right to the point and funny!
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Gold standard retail advertising. Creative and effective. The industry could learn lots from these…
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