Comments on: St.George launches new brand campaign http://mumbrella.com.au/st-george-launches-new-brand-campaign-16726 Everything under Australia’s media, marketing & entertainment umbrella Fri, 25 May 2012 09:21:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: garbage http://mumbrella.com.au/st-george-launches-new-brand-campaign-16726#comment-29325 garbage Mon, 01 Feb 2010 03:10:25 +0000 http://mumbrella.com.au/?p=16726#comment-29325 big wank, small bank big wank, small bank

]]> By: Anonymous http://mumbrella.com.au/st-george-launches-new-brand-campaign-16726#comment-29289 Anonymous Mon, 01 Feb 2010 02:44:42 +0000 http://mumbrella.com.au/?p=16726#comment-29289 Tim, do you have a link to the spot? Can't find it on youtube Tim, do you have a link to the spot? Can’t find it on youtube

]]> By: J http://mumbrella.com.au/st-george-launches-new-brand-campaign-16726#comment-29322 J Mon, 01 Feb 2010 02:39:12 +0000 http://mumbrella.com.au/?p=16726#comment-29322 Do you see any similarities between: The new St.George brand ad http://promos.stgeorge.com.au/BESE/?WT.ac=Home-Top-Banner-BESE-Feb10&pid=Home-Top-Banner-BESE-Feb10 AND The new Corolla TVC also on air http://bestadsontv.com/ad_details.php?id=26668 Do you see any similarities between:

The new St.George brand ad http://promos.stgeorge.com.au/.....BESE-Feb10

AND

The new Corolla TVC also on air
http://bestadsontv.com/ad_details.php?id=26668

]]> By: St.George http://mumbrella.com.au/st-george-launches-new-brand-campaign-16726#comment-29315 St.George Sun, 31 Jan 2010 23:04:02 +0000 http://mumbrella.com.au/?p=16726#comment-29315 This raises the old question of royalties. How George doesn't deserve a fee for IP usage of their 'big enough small enough' beats me. This raises the old question of royalties. How George doesn’t deserve a fee for IP usage of their ‘big enough small enough’ beats me.

]]> By: Anonymous http://mumbrella.com.au/st-george-launches-new-brand-campaign-16726#comment-29209 Anonymous Sun, 31 Jan 2010 02:06:26 +0000 http://mumbrella.com.au/?p=16726#comment-29209 At least Whybins tried and didn't just rehash another Agencies work, Mind you at the end of the day i'm sure the client played a big fat dull hand in this as they always did. At least Whybins tried and didn’t just rehash another Agencies work, Mind you at the end of the day i’m sure the client played a big fat dull hand in this as they always did.

]]> By: Oh dear http://mumbrella.com.au/st-george-launches-new-brand-campaign-16726#comment-29138 Oh dear Sat, 30 Jan 2010 00:28:27 +0000 http://mumbrella.com.au/?p=16726#comment-29138 This is even worse than the shit Whybin TBWA Sydney pumped out. Ogilvy have hit an entirely new creative low since Singo left. This is even worse than the shit Whybin TBWA Sydney pumped out. Ogilvy have hit an entirely new creative low since Singo left.

]]> By: AW http://mumbrella.com.au/st-george-launches-new-brand-campaign-16726#comment-29062 AW Fri, 29 Jan 2010 05:31:33 +0000 http://mumbrella.com.au/?p=16726#comment-29062 I think St George are naive if the believe the greater public don't realise they are Westpac. They used to be known for being different (and caring), now they are part of one of the rip-off four large banks. And - listing Westpac ATM's on their previous outdoor campaign didn't help. They might as well have written... "Hi every one - we are Westpac now". I think St George are naive if the believe the greater public don’t realise they are Westpac.

They used to be known for being different (and caring), now they are part of one of the rip-off four large banks.

And – listing Westpac ATM’s on their previous outdoor campaign didn’t help. They might as well have written… “Hi every one – we are Westpac now”.

]]> By: Anonymous http://mumbrella.com.au/st-george-launches-new-brand-campaign-16726#comment-29036 Anonymous Fri, 29 Jan 2010 02:53:25 +0000 http://mumbrella.com.au/?p=16726#comment-29036 Where no idea and an old strategy meet. Utter rubbish Where no idea and an old strategy meet. Utter rubbish

]]> By: Dragon http://mumbrella.com.au/st-george-launches-new-brand-campaign-16726#comment-29026 Dragon Fri, 29 Jan 2010 02:25:07 +0000 http://mumbrella.com.au/?p=16726#comment-29026 You said it Snoopy -! the attached link talks about the old campaign that was created by the agency "George" http://www.bandt.com.au/news/65/0c014865.asp You said it Snoopy -!

the attached link talks about the old campaign that was created by the agency “George”

http://www.bandt.com.au/news/65/0c014865.asp

]]> By: Snoopy http://mumbrella.com.au/st-george-launches-new-brand-campaign-16726#comment-29023 Snoopy Fri, 29 Jan 2010 02:08:42 +0000 http://mumbrella.com.au/?p=16726#comment-29023 Old strategy. Old concept. St.George, you've been ripped off. Old strategy.
Old concept.

St.George, you’ve been ripped off.

]]> By: Dragon http://mumbrella.com.au/st-george-launches-new-brand-campaign-16726#comment-29018 Dragon Fri, 29 Jan 2010 01:57:37 +0000 http://mumbrella.com.au/?p=16726#comment-29018 Seems like Greg Bartlett has no memory of the "Big enough Small Enough Brand campaign" Ad agency "george" created for St George Bank 6 years ago ? I think he was head of institutional banking at this time? I really hope Ogilvy isnt saying this is new thinking???? Seems like Greg Bartlett has no memory of the “Big enough Small Enough Brand campaign” Ad agency “george” created for St George Bank 6 years ago ? I think he was head of institutional banking at this time? I really hope Ogilvy isnt saying this is new thinking????

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