State of Origin scores one of Nine’s biggest wins

Wednesday’s final State of Origin match scored the largest metro audience of the three games for Nine and the network won 38 per cent of the free to air audience share along with the top five shows of the night, OzTAM ratings indicate.

Over 2.5m viewers tuned in as Queensland secured a victory of 12-10 over NSW compared with 2.235m for the previous game, which faced the competition of Kevin Rudd’s return to lead the Labor party and secured 33.2 per cent of the nightly audience for Nine. The first State of Origin game this year had 2.43m viewers.

Last night’s play included the disruption of a streaker three minutes before the end. Pre-match coverage brought in 1.768m viewers for Nine and the main game had a metro audience of 2.586m in Sydney, Melbourne, Brisbane and Adelaide. Post-match coverage had an audience of 1.335m, accounting for the top three programs of the night.

Nine News was the third most popular show with 1.343m viewers across the five capital cities and The Block drew 1.343m, preliminary overnight ratings show.

Seven had one of its lowest recorded audience shares of the year with 13.8 per cent. The Mole in its new 9.30pm timeslot had just 281,000 viewers. The show was cut back from three days a week as ratings declined. The show had a metro audience of 353,000 last week.

Ten’s MasterChef featured the elimination of Muslim contestant Samira El Khafir following a pork-cooking challenge. Given her religious beliefs, El Khafir said had never cooked pork before, however it was making the brioche that prompted her elimination, judges said. MasterChef had 747,000 viewers in the five cities, while Ten’s drama Offspring recorded an audience of 612,000.

Wednesday’s top 15 shows:

  1. State of Origin Rugby League NSW v QLD III Match Nine 2,586,000
  2. State of Origin Rugby League NSW v QLD III pre-match Nine 1,768,000
  3. Nine News Nine 1,343,000
  4. The Block Nine 1,343,000
  5. State of Origin Rugby League NSW v QLD III post-match Nine 1,335,000
  6. Seven News Seven 1,211,000
  7. A Current Affair Nine 1,142,000
  8. Today Tonight Seven 1,024,000
  9. ABC News ABC1 902,000
  10. Home and Away Seven 899,000
  11. MasterChef Australia Ten 747,000
  12. Hot Seat Nine 715,000
  13. 7.30 ABC1 657,000
  14. Ten News at Five Ten 651,000
  15. ABC News Update ABC1 633,000

Wednesday’s share:

  • Nine 38.3%
  • Seven 13.8%
  • TEN 11.2%
  • ABC1 10.3%
  • SBS ONE 4.5%
  • Gem 3.6%
  • 7mate 3.6%
  • 7TWO 3.1%
  • GO! 2.8%
  • ELEVEN 2.7%
  • ABC2 2.4%
  • ONE 1.9%
  • ABC3 0.6%
  • ABC News 24 0.8%
  • SBS 2 0.5%
  • NITV 0.0%

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Comments


  1. Jörn
    19 Jul 13
    3:26 pm

  2. I figure the Origin would have been some of the dearest ad slots on Nine this week. Given the imminent launch of Tap King, I’d loved to have seen a compelling brand story about it woven into the ad breaks. Instead, I can only imagine most of the audience being put off by Lionel Richie singing to a bloke from the fridge.

    I’m a firm believer that beer and footy go even better than footy and betting. Yet Tom managed to integrate his story with the footy – albeit a little too much…

    Anyway, if Tap King sells like hot cakes, then I’ll regret this post…