Stolen luggage, a trailer crash and hail storm in new Ahh-llianz ad
MercerBell has released the third installment of the ‘One Word’ campaign for Allianz Insurance, which launched earlier this year.
The TVC shows the sticky situations people get themselves into with the tag line ‘Ahh-llianz Insurance’, a play on how people feel when their property is damaged.
Julie Dormand, MD of MercerBell said: “The latest ads are an opportunity to keep the creative idea fresh and build on the humorous moments that are helping to embed Allianz into the vernacular.”
The 30 sec spot will be supported by two 15-second versions.
Credits:
- Dominic Brandon – Group Manager Marketing and Brand, Allianz
- David Bell – Executive Creative Director
- Liz Kain – Copywriter
- Mike Nikotin – Art Director
- Lorraine Gormley – Account Director
- Brendan Fletcher – Director
- Bonnie Fay – Producer
- Baz Milas – Agency Producer
- Heckler – Post Productions
- Seth Lockwood – Edit House
That ad is terrible, no wonder you have to disable comments on youtube, the public dislike it.
Not only is this ad completely unrealistic, it’s not humorous at all. It would be funny if they swore first then turned the word into alliance. That would acknowledge how unrealistic it would be to think of alliance and make it funny because the company is admitting it.
People like things that are real, this is just bs.
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Ahhhhhhhhrrrrrrrsssseee
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Patrick i don’t think you understand the challenge of achieving brand attribution in low engagement categories like insurance. This was a way of incorporating the name into the narrative. Yes it’s cheesy and unrealistic but there has to be creative compromises to achieve other comms objectives sometimes
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I don’t understand why Nudge from “Hey Dad!” is buying turf – was this ever part of his character? Seems like a massive departure from the good-natured, cake-stealing buffoon we all know and love, and a little hard to believe.
Other than that, it’s fine.
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The hail damage to the realtor’s vehicle isn’t represented properly. She stands over the car and holds up a sign to protect herself and vehicle from the hail storm, yet it is that evry rear passenger side that has the most damage.
As an insurance company, you’d think about this before actually airing the ad, because it’s these details that insurance companies scrutnise isn’t it?
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