Comments on: Stop blasting us with unwanted sound, web users tell advertisers http://mumbrella.com.au/stop-blasting-us-with-unwanted-sound-web-users-tell-advertisers-5835 Everything under Australia’s media, marketing & entertainment umbrella Fri, 25 May 2012 09:21:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Leslie Nassar http://mumbrella.com.au/stop-blasting-us-with-unwanted-sound-web-users-tell-advertisers-5835#comment-6602 Leslie Nassar Tue, 26 May 2009 05:35:56 +0000 http://mumbrella.com.au/?p=5835#comment-6602 Those tennis-playing monkeys could give Shaun Micallef a savage beating. Talkin' 'Bout My Generation? Sweet Monkey Christ... Those tennis-playing monkeys could give Shaun Micallef a savage beating. Talkin’ ‘Bout My Generation? Sweet Monkey Christ…

]]> By: mumbrella http://mumbrella.com.au/stop-blasting-us-with-unwanted-sound-web-users-tell-advertisers-5835#comment-6588 mumbrella Tue, 26 May 2009 01:59:00 +0000 http://mumbrella.com.au/?p=5835#comment-6588 I'm constantly puzzled why no TV network has commissioned monkey tennis: http://www.youtube.com/watch?v=IEwZ-1s9-SU#t=7m06s I’m constantly puzzled why no TV network has commissioned monkey tennis:
http://www.youtube.com/watch?v=IEwZ-1s9-SU#t=7m06s

]]> By: Leslie Nassar http://mumbrella.com.au/stop-blasting-us-with-unwanted-sound-web-users-tell-advertisers-5835#comment-6586 Leslie Nassar Tue, 26 May 2009 01:49:25 +0000 http://mumbrella.com.au/?p=5835#comment-6586 Further research indicates that people love monkeys. Further research indicates that people love monkeys.

]]> By: Ellie Rogers http://mumbrella.com.au/stop-blasting-us-with-unwanted-sound-web-users-tell-advertisers-5835#comment-6566 Ellie Rogers Mon, 25 May 2009 13:20:47 +0000 http://mumbrella.com.au/?p=5835#comment-6566 With so few worker bees having sound on in the office (Eyeblaster quotes just a mere 5%) why are we continuing to the blast the internet with creative orginally intended for TV? Have we not learnt from the days when TV was invented and radio content was continually flogged on the new visual channel? If it is obligatory to keep the TVC on 'life support' online, then perhaps subtitles should be included..... because there really aren't many digital ears turned on during the day! With so few worker bees having sound on in the office (Eyeblaster quotes just a mere 5%) why are we continuing to the blast the internet with creative orginally intended for TV? Have we not learnt from the days when TV was invented and radio content was continually flogged on the new visual channel? If it is
obligatory to keep the TVC on ‘life support’ online, then perhaps subtitles should be included….. because there really aren’t many digital ears turned on during the day!

]]> By: Bill Posters http://mumbrella.com.au/stop-blasting-us-with-unwanted-sound-web-users-tell-advertisers-5835#comment-6532 Bill Posters Mon, 25 May 2009 09:09:42 +0000 http://mumbrella.com.au/?p=5835#comment-6532 People read news sites at work. That means they'll shut down anything that gives the fact they're not spreadsheeting away like a good little drone. As quickly as they can. \ Blaring noise tends to give the game away. It would be great to see some stats on length of page visit on pages with sound ads vs length on those without. People read news sites at work. That means they’ll shut down anything that gives the fact they’re not spreadsheeting away like a good little drone. As quickly as they can. \

Blaring noise tends to give the game away. It would be great to see some stats on length of page visit on pages with sound ads vs length on those without.

]]> By: Bill Bennett http://mumbrella.com.au/stop-blasting-us-with-unwanted-sound-web-users-tell-advertisers-5835#comment-6526 Bill Bennett Mon, 25 May 2009 08:31:34 +0000 http://mumbrella.com.au/?p=5835#comment-6526 Funny, I was twittering about this only an hour ago. When I was publisher of a Fairfax title in New Zealand I sat through a presentation by a company that makes those intrusive pop-up online video ads you'll see on SMH.com.au. I remember two things: First, the amount of money a publisher gets isn't very high -- if I remember correct it was less than we were already getting from normal banners or boombox ads. This meant we were pissing off our audience for hardly any reward. Second, the company selling these ads knows they annoy web users, so the number served up is limited to, I think, only one or two a day -- apparently that's the audience acceptance threshold. Which, presumably, means the people serving up those other online ads where sound and video intrudes with each page served, and I've seen some recently which run as a continuous loop, KNOW they are killing the site's audience: business suicide. Funny, I was twittering about this only an hour ago.

When I was publisher of a Fairfax title in New Zealand I sat through a presentation by a company that makes those intrusive pop-up online video ads you’ll see on SMH.com.au.

I remember two things:

First, the amount of money a publisher gets isn’t very high — if I remember correct it was less than we were already getting from normal banners or boombox ads. This meant we were pissing off our audience for hardly any reward.

Second, the company selling these ads knows they annoy web users, so the number served up is limited to, I think, only one or two a day — apparently that’s the audience acceptance threshold.

Which, presumably, means the people serving up those other online ads where sound and video intrudes with each page served, and I’ve seen some recently which run as a continuous loop, KNOW they are killing the site’s audience: business suicide.

]]> By: Trent http://mumbrella.com.au/stop-blasting-us-with-unwanted-sound-web-users-tell-advertisers-5835#comment-6436 Trent Mon, 25 May 2009 06:05:37 +0000 http://mumbrella.com.au/?p=5835#comment-6436 Happy for video to be played, but without sound and with a clear X to close it in the corner. Also, it should not take over the whole screen. Sound should be easily turned on by clicking a big sound button somewhere so I can listen if I want to. Happy for video to be played, but without sound and with a clear X to close it in the corner. Also, it should not take over the whole screen. Sound should be easily turned on by clicking a big sound button somewhere so I can listen if I want to.

]]> By: Mike C http://mumbrella.com.au/stop-blasting-us-with-unwanted-sound-web-users-tell-advertisers-5835#comment-6388 Mike C Mon, 25 May 2009 02:22:24 +0000 http://mumbrella.com.au/?p=5835#comment-6388 Totally agree with that survey...video and audio should not be automatically run on sites without the viewers permission Totally agree with that survey…video and audio should not be automatically run on sites without the viewers permission

]]> By: Mel Campbell http://mumbrella.com.au/stop-blasting-us-with-unwanted-sound-web-users-tell-advertisers-5835#comment-6383 Mel Campbell Mon, 25 May 2009 02:05:49 +0000 http://mumbrella.com.au/?p=5835#comment-6383 For me the issue is not so much the audio but ads that don't let you turn the audio off, or ads that run on a loop rather than playing the audio once only. Give people options. There was an especially awful one on either smh.com.au or news.com.au recently that had the regular beeping noise of a supermarket scanner. I had to turn my speakers off because the beeping was driving me mental. For me the issue is not so much the audio but ads that don’t let you turn the audio off, or ads that run on a loop rather than playing the audio once only. Give people options.

There was an especially awful one on either smh.com.au or news.com.au recently that had the regular beeping noise of a supermarket scanner. I had to turn my speakers off because the beeping was driving me mental.

]]> By: Tim Bennett http://mumbrella.com.au/stop-blasting-us-with-unwanted-sound-web-users-tell-advertisers-5835#comment-6375 Tim Bennett Mon, 25 May 2009 01:53:51 +0000 http://mumbrella.com.au/?p=5835#comment-6375 I read this comment by @atetlaw just this morning: "theage.com.au : get rid of auto-play video ads - consider that some people read the paper when they get into work where noise is unwelcome." Over-the-page and video ads are two reasons why I keep my adshields up (thanks Adblock Plus) when visiting Fairfax media sites. And with Fairfax OTP prices coming down, I wager these ads will become increasingly common. I read this comment by @atetlaw just this morning: “theage.com.au : get rid of auto-play video ads – consider that some people read the paper when they get into work where noise is unwelcome.”

Over-the-page and video ads are two reasons why I keep my adshields up (thanks Adblock Plus) when visiting Fairfax media sites. And with Fairfax OTP prices coming down, I wager these ads will become increasingly common.

]]> By: Neerav http://mumbrella.com.au/stop-blasting-us-with-unwanted-sound-web-users-tell-advertisers-5835#comment-6372 Neerav Mon, 25 May 2009 01:20:30 +0000 http://mumbrella.com.au/?p=5835#comment-6372 They need a survey to tell them people hate audio playing audio ads? Could have saved money and read some quotes from my blogpost http://www.bhatt.id.au/blog/intrusive-internet-video-ads-lose-friends-and-annoy-people/ eg: by my friend @Stilgherrian: “Dear Fairfax, video adverts which auto-play with sound turned on are REALLY F*CKING ANNOYING and make me hate you and your advertisers”" They need a survey to tell them people hate audio playing audio ads?

Could have saved money and read some quotes from my blogpost http://www.bhatt.id.au/blog/in.....oy-people/

eg: by my friend @Stilgherrian: “Dear Fairfax, video adverts which auto-play with sound turned on are REALLY F*CKING ANNOYING and make me hate you and your advertisers””

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