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Opinion
Video: How to win new business
Mumbrella Question Time saw the panel asked the secrets of winning new business. Read more »
Let’s stop the anonymous vitriol
In this guest posting, Peter Bray, boss of The Brand Shop, takes issue with negative comments from anonymous posters on Mumbrella and elsewhere.
There are very few ads that I vehemently dislike. There are also very few ads that I really love. But most ads I see on Mumbrella and other blogs I can usually take something from, whether it is information about the brand, a bit of inspiration or a “watch out”. I’m open to learning as much as I can from others, and encourage those around me to do the same.
My basic assumption, however, is that because an ad has been produced by a professional agency, and had the approval from the client, then the end result must be doing something right. Therefore, without knowing the practical rationale behind the ad, for me to have a strong opinion about whether it is great advertising would be kind of arrogant. There is a reason that awards shows ask for information about why an ad was created: they are rarely judged on end product alone.
So as someone who enjoys watching the work that our industry creates, I am stunned at the level of vitriol stemming from some people’s comments in both this blog and others. Read more »
Read his lips
This is several weeks old, but worth a look. It’s certainly an original way to deal with media criticism.It features Air NZ boss Rob Fyfe responding to weekly current affairs magazine The Listener using the medium of sign language. Read more »
Let’s not be too positive just yet – the nail is still there
It’s more than a year since News Ltd’s marketing boss Joe Talcott used the memorable analogy of a dog whimpering on a nail to describe the structural change the industry needs to go through. Read more »
The AdNews numbers that mislead the market
It’s always a tad tawdry when competitors attack each other, but I hope you’ll bear with me…
Whether cynically or through incompetence, AdNews has been misleading its advertisers by providing them with data that seems to suggest they have six times their true online audience.
Allow me to present the evidence. Read more »
Technology will help us own the agenda – all day, every day
In this opening speech to the Future Forum of the Newspaper Publishers Association, News Ltd CEO John Hartigan argued that news organisations have the opportunity to become more rather than less relevant.
Today I want to talk about a tipping point that heralds the most exciting era for journalism. The most exciting era ever.
This tipping point is already upon us. It has arrived at lightning speed, with the explosion in demand for mobile devices.
I am not consigning newspapers to the scrapheap. Not by a long shot.
But this tipping point is going to change journalism forever. In my opinion, very much for the better. Read more »
The real time shit sandwich detector
In this guest post, Clive Burcham of The Conscience Organisation, relishes the instant feedback of social media.
I’ve been making brand driven content since 1996 and often I’ve been so close to the work that I couldn’t tell the difference between if we were chomping on a shit sandwich or savouring the crème de la creme. From an audience perspective, we wouldn’t know the difference for weeks or months. What excites me most now is that we know within 24 hours if we’ve developed shit or cream. Read more »
SMH shows how to make a home page takeover work
When you’re a commercial organisation, balancing the needs of consumers with the need to make money through ads is tricky.
Among the organisations that sometimes goes the wrong way in my view is Fairfax, with its autostart video ads, for instance.
But today, a bit of unreserved praise Read more »
Inside the Foxtel factory
Having been at the launch of Foxtel’s new season the other night, nine points occur… Read more »
ABC News 24 – a handy service for niche journalists
It may not have many viewers yet, but ABC News 24 saves specialist journos having to leave their desks, argues Delimiter’s Renai LeMay
When media commentators discuss the future of journalism, they usually agree on at least one thing: It will involve much fewer generalists and more reporters dedicated to exhaustively covering niche fields. Read more »
The seven ages of Carlton Draught’s Made From Beer
Today sees the launch of “Slow Mo”, the latest instalment of Carlton Draught’s irreverent Made From Beer series.
It’s been quite a run – from the highly awarded Big Ad, to the comedy of Flash Beer, to the debacle of the abortive banned Tingle campaign. These are the seven ages of Made From Beer… Read more »
Real consumers don’t have ‘brand conversations’. They use search
In this guest posting, Simon van Wyk argues that much as marketers might wish otherwise, most consumers don’t have emotional connections with brands
I have a background in marketing, but my understanding of branding seems at odds with the 2010 opinions I see from social media commentators, marketing and advertising agencies. Read more »
Hot, censoring atheists: Google’s insight into what punters think about pollies and journos
One of the charms of Google is autocomplete, where it takes a punt on what you’re going to ask, based on what the rest of the world has been wondering previously.
And it certainly gives a few insights into the high quality of political debate about the Labor leaders in the run up to the election.
Take NSW premiere Kristina Keneally… Read more »
The copyright-busting election
This is rapidly turning into the copyright-infringing election. Read more »
Digital Fail: The gaping void in digital training is failing our industry
In this guest post, Amnesia Razorfish’s Iain McDonald warns that the industry has fallen badly behind on digital training.
Before I get accused of trolling with that headline, I’ll state what I think is obvious: The current education system isn’t producing or nurturing enough ‘digitally skilled’ individuals to sustain a growing a digital economy. Read more »
Strategist Jye Smith replaces digital head Matthew Gain at Weber Shandwick
PR agency Weber Shandwick has replaced departing head of digital Matthew Gain with the slightly more junior role of digital strategist.
As Mumbrella reported in March, Gain is leaving to become head of digital at Edelman, which is rebuilding its top team, with new boss Michelle Hutton due to join from Hill & Knowlton next month.
Gain will be replaced by Jye Smith, who began his career in the industry in 2006 as an event manager at AIMIA (the Australian Interactive Media Industry Association) before a stint as a marketing executive at CBS Interactive and head of social media at digital agency Switched On Media. He also writes the A Digital Perspective blog and is @JyeSmith on Twitter.
He will report in to MD Emma Jane Granleese. She said: ““Jye represents the next wave of digital communications expert, one who fuses an experienced commercial understanding of the space with a long personal history of experience with the medium. We are excited about the expertise that he brings to the firm and to our clients.”
May 5th, 2010 at 10:19 am
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Comments
5 May 10
10:22 am
Nicely done homie, you’ll be missed on the North side!
5 May 10
10:23 am
Congratulations Jye! Weber have made an excellent choice. All the best wishes.
5 May 10
10:23 am
Nice work Jye!
5 May 10
10:24 am
Congrats Jye – all the best.
5 May 10
10:24 am
That’s fantastic news.
Congrats mate
5 May 10
10:32 am
Congrats Jye! Weber have made a great choice
5 May 10
10:37 am
Yay! Congrats! Exciting times…
5 May 10
10:48 am
Congrats Jye – fantastic news
5 May 10
10:53 am
Congratulations Jye!
5 May 10
11:05 am
nice work man!
5 May 10
11:07 am
Congratulations , made a great choice!
5 May 10
11:07 am
Congratulations *insert name*, *insert company* made a great choice!
5 May 10
11:13 am
Well done Jye. Nice to see your dedication to your work and career has paid off. Congratulations
5 May 10
12:26 pm
Nice guys win.
5 May 10
1:48 pm
Congrats mate, hope you kick ass
5 May 10
2:00 pm
nice work Jye.
5 May 10
2:03 pm
Nice one Jye. I’ve only heard good things about you and WS!
5 May 10
2:07 pm
wondering if there’s a Career Move Ladder that could be constructed using a combination of factors to determine whose move is truly perceived by industry peers (on this website) to be the best of the year..
Points awarded for:
Each genuine (linked) congratulatory comment 1pt
Client-side congratulatory comment 3pts
Board level 5pts
Points deducted for:
Any (self-serving) linked comment by social media blogger -1pt
5 May 10
2:11 pm
Congrats Jye…. gee, I knew you when…
5 May 10
2:17 pm
Congrats mate, great news!
5 May 10
2:18 pm
Jye, one day you’re going to crack a smile on that photo.
Good luck matey…
5 May 10
2:26 pm
(another word for ‘congrats’), Jye!
5 May 10
2:31 pm
Congratulations Mr Smith! All the best in the future.
5 May 10
2:34 pm
Praise, Kudos and Extolment, Jye.
Best wishes for the new workload!
5 May 10
2:37 pm
(edited by Mumbrella)…… as a client who has worked with him I’m wondering what the logic is for hiring a Digital Strategist who has no experience in SEM, SEO, Display, Affiliates, Web optimisation, measurement … No trading experience… but basically knows social media and writes a BLOG!!!
5 May 10
2:41 pm
Hi What a Joke,
You do know that Weber Shandwick is a PR agency rather than a digital agency, don’t you?
Cheers,
Tim – Mumbrella
5 May 10
3:01 pm
A big congratulations Jye! You will bring a lot to WS and I wish you well. Never mind the haters. Soon you around no doubt!
5 May 10
4:25 pm
.. and I meant to add.. congrats Jye.. I don’t know you but wish you well mate
5 May 10
4:35 pm
God there’s always one troll in every conversation
Good luck mate-Onwards and upwards !
Cheers
Dave
5 May 10
4:39 pm
Awesome news! Wish you all the best in your new role.
5 May 10
4:40 pm
Congratz dude!
@what a joke nice work on looking like a douche bag
5 May 10
5:11 pm
Congrats.
5 May 10
5:38 pm
Great stuff mate. Well-deserved for a guy who lives and breathes the space, works like a crazy mofo and generates heaps of value wherever he goes.
5 May 10
10:08 pm
I’d like to find a new way to rephrase ‘Congrats, Jye’, but obviously all the trendsetters have beat me to it.
But, really congrats and good luck Jye! 
6 May 10
6:10 am
Congrats mate, hopefully they send you over to London for a visit soon
6 May 10
7:39 am
Can’t thank you all enough for taking the time to comment yesterday – am really appreciative!
I’m really excited to be joining the Weber-Shandwick team, and at the same time am going to miss the guys at Switched On Media.
–
As to the one negative comment. Sigh. If your dreadful writing style wasn’t so easy to spot; let alone the fact this site’s key audience is agencies; I mightn’t have known who you are: thanks for being that weak little coward hiding behind anonymity. To attack my reputation with out putting yours even on the calling card.
For the record:
I have deep experience across all the sections you ‘highlighted’. But not in any rush to justify to some ant like you.
6 May 10
7:48 am
Nice one Jye!
6 May 10
7:49 am
I’m a day late but joining in on the congratulations anyway.
Nice one Jye.
6 May 10
8:51 am
I’m adding to the list of congratulations dear Jye.
Best of luck on your journey wherever the path may take you x
6 May 10
3:31 pm
Tough act to follow up Matt Gain. Seriously good operator and very strong across all of digital.
25 May 10
9:04 am
Jye – congrats and welcome to the family.
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