Stuart Archibald and Bram Williams return home to launch Sydney agency

Stuart Archibald and Bram Williams

Stuart Archibald, a direct, digital and data strategist whose agency Archibald Ingall Stretton was a major success in London and later in New York, has returned home to launch an agency in Sydney with partner Bram Williams.

Archibald and Williams, the former head of strategy at Saatchi & Saatchi Sydney, were partners for two years after Archibald set up AIS in New York in 2010.

The duo’s new offering, called Archibald/Williams, is positioned as a ‘strategic compound’ that taps into a network of creatives both in Sydney and around the world.

Archibald led the global expansion of AIS after selling to Havas in 2008, and took the brand from London to New York, where he worked with the current ECD of Ogilvy Sydney Brett Howlett, India and Spain.

Archibald/Williams launches with News Limited, Sportingbet, Syngenta and the charity White Ribbon as founding clients.

In a video interview with Mumbrella’s Melbourne editor Robin Hicks at the studios of MCM Entertainment, Archibald and Williams explained why launching in Sydney is “tougher than launching in New York or London.”

Archibald and Williams left AIS late last year. During their stint in New York, AIS had grown to a full service creative agency with $2m in income, with a client list including The Economist, AXA, Choice Hotels and The Climate Group.

Archibald launched AIS London in the late nineties with partners Steve Stretton and John Ingall, growing the business to a 120-people operation with clients such as News Corp’s pay-TV service Sky, telco 02, Santander and Skoda.

Archibald said in a statement: “I have always wanted to set up in Sydney and now is the time to do that. Our model seems to be getting good traction with clients because of its strategic nature and our backgrounds, so we are looking forward to what lies ahead.”


  1. Deenu
    5 Nov 12
    10:55 am

  2. always good to have something new. good luck guys.

  3. Graham
    5 Nov 12
    10:56 am

  4. Welcome back Bramster.

  5. Rick Rick Riciardo
    5 Nov 12
    11:11 am

  6. Go Bram!! I’m sure it will be a big success.

  7. Jenna
    5 Nov 12
    11:28 am

  8. Bram is one of the nicer guys in advertising. I remember him from his BWM days. Good luck – may it go very well for you both.

  9. Kim Lion
    5 Nov 12
    12:09 pm

  10. Good on you Bram. Good to hear what you’re up to.

  11. H-boy
    5 Nov 12
    12:15 pm

  12. Thunderbirds are go!

    good luck boys

  13. Balmey
    5 Nov 12
    12:16 pm

  14. That’s great news. Congrats Bram! I’m sure you’ll kill it.

  15. Jessica
    5 Nov 12
    12:33 pm

  16. Great work Stu & Bram. Good times ahead!

  17. Guest
    5 Nov 12
    12:36 pm

  18. Well done Stu! =]

  19. Guest
    5 Nov 12
    12:37 pm

  20. With Mr Archibold on board it’s sure to succeed!

  21. Anne
    5 Nov 12
    1:12 pm

  22. Welcome back Stu. Sydney’s lucky to have you and your talents!

  23. Mark Simkins
    5 Nov 12
    2:26 pm

  24. Great news Bram. Best of luck.

  25. MOnica
    5 Nov 12
    3:05 pm

  26. Good luck guys!

  27. DC
    5 Nov 12
    10:21 pm

  28. Good luck Stu!

  29. Anonymous
    6 Nov 12
    7:14 pm

  30. Love your work Bram … x small

  31. Lindi
    6 Nov 12
    10:45 pm

  32. Stu, I remember my Aussie expat days with you at EHS. Good to hear you ‘re back in Aust.

  33. Michael Herbert
    10 Nov 12
    1:40 pm

  34. Good luck Stu, I’m sure it will be an outstanding success! Mike

  35. David
    11 Nov 12
    9:48 am

  36. I’m sure you will do well with Keely on board.