STW acquires majority stake in Buchanan Group
STW Group has acquired 60% of advertorial TV company Buchanan Group.
The announcement:
STW Communications Group Limited (“STW Group” ASX: SGN), today announced the
acquisition of 60% of Buchanan Group, an Australian based global leader in branded
advertising solutions.Buchanan Group brands include Brand Power™, Zoot Review™, MediFacts™, InfoTalk™,
Adverlife™ and Hometester Club™. Buchanan Group creates programs for blue chip
marketers, spanning television, sampling, point of sale, print, outdoor, radio and all
digital channels.Buchanan Group operates globally with offices in Australia, Asia, Europe and North
America. Buchanan Group programs have been seen by 2 billion people in 60 countries.STW Group Chief Executive Officer, Michael Connaghan said: “We are absolutely thrilled
that Buchanan has chosen STW as its partner to help accelerate its growth. We have
known and admired the Buchanan Group business for a long time. Its absolute focus on
effectiveness and ROI for clients is a perfect fit with our ethos of delivering results.”“Buchanan Group is a homegrown Australian success story and its growth outside of
Australia is very impressive. We are particularly excited about its prospects in North
America and also the booming economies of South East Asia.”Buchanan Group Oceania Managing Director, Suzanne Acteson said: “The breadth of STW
resources and expertise will enable us to provide our clients with an even broader range of
results driving campaigns.”Chris Phyland, President Buchanan Group America’s & Europe, added: “Our fast growing
Northern Hemisphere businesses will create new geographic opportunities for STW. There
is a remarkable alignment between our companies and we are thrilled to be part of the STW
Group.”
Source: STW Group press release
