STW acquires stake in Maverick

Todd and Cameron Marks

STW Group has acquired a majority stake in experiential agency Maverick.

The 12-year old Sydney-based agency, which is run by brothers Todd and Cameron Marks, counts Target, Coca-Cola, NRMA and Big Pond as clients. The agency offers experiential, consumer PR and sponsorship leverage campaigns.

STW CEO Michael Connaghan said: “Maverick’s blend of experiential, activation and hard core consumer PR skills brings some new capabilities, while complementing fast growing sectors of our business. It’s a great business with strong leadership, and we’re delighted to welcome Maverick to the STW family.”

Todd Marks, who will remain as a director with the company with his brother, said: “We are an agency who can’t sit still, continually striving to improve our offering in this fast-evolving category. The partnership with STW allows us to do this. We’re excited for the access this will provide to new tools, training, expertise and resources to continue to improve the quality and sophistication of the services we offer our clients.”

Maverick has 25 full time staff.

Comments


  1. nell schofield
    22 Oct 12
    2:26 pm

  2. what is ‘hard core’ consumer PR?

  3. Duncan
    22 Oct 12
    3:07 pm

  4. Hey Nell, its where you hold a massive consumer event. Sampling, cars, girls and some kind of blow up castle or something!