STW kicks up strategic review hiring former Jack Watts Currie partner Rob Currie as group business director
Rob Currie
STW Communications has brought in one of the founders of ad agency Jack Watts Currie, Rob Currie, in the new role of group business director, as the struggling agency holding group continues to overhaul its business.
Shares in STW (ASX: SGN) have fallen as low as 54c in the past few days, having been hovering around the $1.20 mark just a year ago. STW has previously stated it is overhauling its business in a bid to turn around the performance of its agencies.
STW agencies include Ogilvy, Ikon Communications, The Brand Agency and The White Agency, although it has pledged to cut the number of businesses it controls from 80 to 50 as part of the ongoing strategic review.
The release:
Sydney, September 21, 2015 – STW Communications Group (ASX:SGN), Australasia’s leading marketing content and communications firm, today announced the appointment of its first Group Business Director.
Rob Currie commenced the newly-created position on 1 September 2015.
STW’s Chief Executive Officer, Mike Connaghan, said Currie’s appointment was a critical milestone in the STW Group strategic and operational review announced to the investor community in June.
“Continuing our strong focus on revenue growth around the group is a central plank of our review,” Mr Connaghan said.
“The appointment of a Group Business Director for the first time allows us to have a group-wide, highly-experienced executive completely focused on revenue growth.”
Currie joins STW Group from a stellar 25 year career in advertising, branding and communication.
He has run his own branding consultancy, Jack Watts Currie, over the last 15 years. Prior to this he worked with Singleton, Ogilvy & Mather and John Singleton Advertising, both now part of STW Group, for more than a decade.
“I have a very strong history with Rob from our very early days working together at John Singleton Advertising and Singleton Ogilvy & Mather,” Mr Connaghan said.
“I know what this bloke can achieve and am confident he has the knowledge of STW’s culture and contacts in the marketplace to make a success of this new position.”
Currie will sit on the Executive Council of STW Group Limited and work across the Group’s companies in Australia, New Zealand, South-East Asia and around the world.
The role will include responsibility for the identification of new growth sectors, facilitation of greater co-operation and co-ordination between group companies, and identification of ‘high potential’ revenue streams within existing STW businesses . Existing focus areas for STW are advertising, digital and data, shopper and activation, production and content, insights and research, public affairs, strategic design, technology, training and government business.
Currie’s appointment is part of a series of reforms under of the STW Group strategic and operational review.
Source: STW Communications media release
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STW Communications
Hiring someone with a branding and advertising background when the growth area is data, digital and shopper? STW still
seems reluctant to bring in outsiders. [Edited by Mumbrella]
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