Sunny Queen Farms use The Poach Coach in animated ‘how-to’ guide on poaching eggs
Egg brand Sunny Queen Farms has released an animated ‘how-to’ video on how to poach an egg.
The video, created by BCM, introduces the character The Poach Coach, an ex-football coach who has turned his hand to teaching cooking and in this particular piece of content guides audiences through the process of poaching an egg.
BMC managing director Paul Cornwell said: “Poaching an egg is one of the most searched terms on Google. So we wanted to find a way for Sunny Queen Farms to help provide some useful tips in an interesting way.
“The Sunny the Egg Facebook page has become well- known for being an entertaining source of egg facts, and The Poach Coach is a great addition to the brand’s suite of content.”
Credits:
- Agency: BCM
- Client: Sunny Queen Farms
- Client contacts: Julie Proctor and Marina Pannullo
- Account Service: Paul Cornwell, Gemma Boucher, Sarah Fitzgerald
- Creative Director: Peter Goodall
- Art Director: Sal Borzillo
- Writer: Shaun McMahon
- Animation & Post Production: Poncho Productions
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