Sunrise pips three-way breakfast battle, Loser gets season’s best in bad night for Ten

Ten’s first promoted day of Breakfast averaged just 56,000 viewers on Monday, well down on the 100,000 the market believes it needs to deliver.

The main battle for breakfast saw Seven’s Sunrise pipping Nine’s Today by just 6,000 viewers.

Sunrise took 386,000 while Today claimed 380,000, according to preliminary overnight ratings from OzTam.

Ten’s new early-morning show Breakfast- just three shows in after launching early last Thursday to report on the Labor leadership contest – took just 56,000 viewers, but was up 7,000 viewers on its debut.   

Both Sunrise and Today carried extended specials due to the Labor leadership spill, which also went Sunrise’s way with 290,000 viewers to Today’s 227,000.

Sunrise won in Perth, Brisbane and Adelaide, but Today won in Australia’s major advertising centres, Sydney and Melbourne.

The live broadcast of the 84th Academy Awards on Nine took just 382,000 while the delayed, prime time broadcast on digital channel Go! took a further 271,000 viewers nationally.

The ABC beat Ten for channel share – even though The Biggest Loser drew its highest ratings of the season for Ten, the weigh-in and elimination pulling in 943,000 viewers.

ABC shows 7.30, Q&A, Australian Story and Media Watch were well ahead of Ten’s NCIS: Los Angeles, The Bold And The Beautiful, Hawaii Five-O and The Project, which drew an audience of  501,000.

Monday night’s top 15 shows:

1. My Kitchen Rules Seven 1.842m
2. Revenge Seven 1.799m
3. The Big Bang Theory Nine 1.344m
4. Seven News Seven 1.254m
5. Nine News Nine 1.136m
6. ABC News ABC 1.077m
7. Today Tonight Seven 1.051m
8. The Big Bang Theory Nine 1.047m
9. A Current Affair Nine 1.046m
10. Home and Away Seven 1.036m
11. The Big Bang Theory – 7:00pm Nine 0.981m
12. The Biggest Loser Ten 0.945m
13. How I Met Your Mother – Episode 1 Seven 0.863m
14. Alcatraz Nine 0.767m
15. 7:30 ABC 0.742m

Monday’s channel share:

Seven: 27.9%
Nine: 19.1%
ABC1: 12.9%
Ten: 12.3%
GO!: 4.9%
7TWO: 4.7%
SBS1: 3.2%
Eleven: 2.7%
Gem: 2.6%
One: 2.5%
ABC2: 2.4%
7mate: 2.3%
ABC News 24: 1.1%
SBS2: 0.8%
ABC3: 0.7%


  1. Rob
    28 Feb 12
    1:37 pm

  2. Labor Party members would surely account for the bulk of the Q&A audience?
    More slanted than ever last night.

    I don’t know why the token Coalition sitting ducks even agree to appear.
    Just let them all sit around agreeing about how great socialism is – less arguments, and it’ll keep Friend of the ABC happy too, not to mention The Great Smirker, Tony Jones.

  3. PeteyPie
    28 Feb 12
    1:51 pm

  4. Breakfast will grow. It’s a good show. Fan better than its rivals

  5. will
    28 Feb 12
    2:55 pm

  6. Breakfast is a great show. Intelligence delivered with considered social commentary and wit. Unlike the rivals who are enablers for the lowest common denominator or the brainwashed unthinking socially removed “Abbot-ites”

    Gets my vote . . .but do we really need Project encore programming prior? Where’s Ron Wilson?

  7. Old Ignatian
    28 Feb 12
    6:33 pm

  8. @ Rob – you have to be joking – Q&A always puts the percentage of how the audience votes on the screen and its always the coaltion that is the largest. 49% of the audience on Monday.

    Just because the coalition can’t justify the limited policies it has and wants to remove great ideas such as the mining tax etc, don’t just assume it’s an evil audience.

    The electorate didn’t like Julia or the mad monk much last election – Tony was prepared to sell his behind to become Prime Minister, but couldn’t form government.

    That’s how elections work.

    I have met Tony Abbot many times and its beside me how a good Riverview boy like him and Barnaby Joyce could have picked up so little of the caring for others that the Jesuits taught.

    Tony is the man for our times – if our times are the 1950’s