News

Super hero and sunglasses-wearing African children in ad for World Vision

World Vision Australia has launched an ad in which Ethiopian children wear large space-age sunglasses to see a super hero who is to help them fight famine.

The relevance of the sunglasses is justified with the line ‘Do you see a problem, or do you see a solution?’

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.