Supercheap Auto celebrates cars and garages in new campaign
Supercheap Auto is encouraging the public to reclaim their garage from spiders and storage to “discover its true potential” in a new campaign “celebrating the dying arts of car and garage maintenance”.
Created by The General Store, the three ads each focus on a different element of garage and car maintenance, with the first “a celebration of the perfect garage”.
The ad sees an envious man, and his dog, staring down a driveway, with other people in the street also stopping their outside activities to stare at what is revealed to be a perfectly organised garage.
With the tagline “Reclaim your garage with Supercheap Auto”, the ad is set against a choir singing joyfully.
The second spot focuses on washing the car, and features a couple willing to tackle the job themselves.
It is also set to a choir track and finishes with the tagline “Rediscover the weekend wash with Supercheap Auto”.
The third ad takes a different approach and focuses on what you might achieve if you have reclaimed your garage.
It sees a happy rev-head finally able to turn the key in the ignition as he finishes a V8 restoration.
Unlike the previous two ads, this one is complete with a jaunty beach holiday type tune, over which the revs of the car go.
The campaign launches this week across TV and digital media.
Credits:
Supercheap Auto
- David Bauer: Marketing Manager
- Dane Patterson: Sponsorship & Promotions Manager
- Emma Howarth: Marketing Co-ordinator
- Josh Weier: Club & Digital Manager
The General Store
- Creative Director: Robin Feiner
- Art Director: Guy Collins
- Creative Partner: Andrew Fraser
- Group Account Director: Gemma Cadwallader
- Agency Producer: Darren Bailey
- Strategy Partner: Matt Newell
- Curious Films
- Director: Robin Walters
- Producer: Peter Holani
Songzu
- Sound Designer & Partner: Simon Kane
- Producer: Jessica O’Bryne
First two are rubbish. Third one redeems it somewhat.
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i think they are all amazeballs!
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