Match wins Platinum Asset Management account
Media agency Match Media will handle the strategy, planning and buying across all media for Platinum Asset Management after the fund manager decided to stop doing the job in-house.
The indepedent Sydney-based agency was appointed without a competitive pitch. Billings were not disclosed.
Platinum director of communications Liz Norman said the company has looked after its media planning and buying internally for several years.
“However, the increasing complexity of the digital media space and our own business growth ambitions required us to look externally for specialised input,” she said. “Match impressed us with the combination of strong strategy and digital expertise, as well as being a good fit for our business.”
Match Media founder and chief executive John Preston described Platinum as a “highly specialised and incredibly successful business”.
“They have a contrarian approach to their market and we have to equal that approach,” he said. “We are also pleased to be working with their creative partners 3C.”
