Sydney narrowly beats Melbourne for financial year’s radio ad revenue
Sydney’s radio market finished the financial year only just ahead of Melbourne, posting advertising revenue of $209.9m compared with its southern counterpart which brought in $207.4m according to numbers released by Commercial Radio Australia
Despite a difficult advertising market the overall market grew 0.41 per cent to $683.4m with Perth recording the largest increase in up 4.36 per cent for the year while the Adelaide and Brisbane markets recorded falls of 2.11 percent and 2.22 per cent respectively.
“Radio continues to perform in an increasingly competitive media landscape. The industry is adapting to shifting market conditions and this is reflected in the figures,” said Joan Warner, Commercial Radio Australia CEO.
According to the Deloitte-compiled report, which shows actual revenue received by metropolitan commercial radio stations including both direct revenue and agency revenue, the radio revenue figures for 2012-2013 were:
- Perth up 4.36 per cent to $94.7m
- Melbourne up 1.28 per cent to $207.4m
- Sydney up 0.02 per cent to $209.9m
- Adelaide down 2.11 per cent to $64.1m
- Brisbane down 2.22 per cent to $107.1m
The year on year changes the month of June numbers show metropolitan radio revenue increased by 2.71 per cent and represent the fifth consecutive month of growth.
By city in June Deloitte recorded year on year:
- Melbourne up 8.19 per cent to $19.3m
- Perth up 3.67 per cent to $7.9m
- Brisbane up 2.29 per cent to $9.3m
- Adelaide down 0.46 per cent to $5.8m
- Sydney down 1.47 per cent to $19.4m
