Comments on: Sydney dust storm leads to tactical advertising bonanza

By: Billions choose Sydney over Melbourne « NEW(S) SENSATION

Billions choose Sydney over Melbourne « NEW(S) SENSATION — Wed, 07 Oct 2009 07:58:12 +0000

[...] it wasn’t just the media squeezing every last drop out of this yarn. Advertisers jumped on the bandwagon with mighty speed. The day after the storm, The Daily Telegraph had numerous advertisements which played on the [...]

By: Billions choose Sydney over Melbourne, making worldwide news « NEW(S) SENSATION

Wed, 07 Oct 2009 06:51:22 +0000

By: And when the dust settles… | Another Advertising Wanker

And when the dust settles… | Another Advertising Wanker — Fri, 25 Sep 2009 00:03:25 +0000

[...] if there are any others we can add to this list. There’s also a few more examples over at Mumbrella with [...]

By: Steve

Steve — Thu, 24 Sep 2009 07:34:25 +0000

I didnt think the copywriting on the Visa ad made sense.

By: Renee

Renee — Thu, 24 Sep 2009 06:23:38 +0000

Ah, always the third parties spoiling the opportunities!!

We’ve seen some pretty cool digital ads where it engages the visitor by ‘wiping’ the screen to reveal the page (fog, dirt, rain etc) but no one took that one up yesterday! Ah well, lucky they say these dust storms are now going to be a common scenery in state…

By: Dan Mackinder

Dan Mackinder — Thu, 24 Sep 2009 06:07:21 +0000

Renee, good point & trust me we tried! Small matter of therapeutic goods approvals got in the way.

By: Renee

Renee — Thu, 24 Sep 2009 05:56:24 +0000

Hey Dan…. seeing the dust storm was yesterday and being digital has the to the minute live advantage, couldn’t have smh acted on it yesterday?

By: AW

AW — Thu, 24 Sep 2009 05:56:15 +0000

GOA billboards used their digital billboard on Abbottsford Rd to point out…

“Highly visible – even in the dust” and it definitely was.

By: Dan Mackinder

Dan Mackinder — Thu, 24 Sep 2009 04:12:57 +0000

Don’t discount the digital pete. just check todays weather and Zyrtec’s response
http://weather.smh.com.au/local.jsp or
http://weather.news.com.au/ind.....ews.com.au

By: pete

pete — Thu, 24 Sep 2009 03:49:29 +0000

just shows the immediacy of print….even in the digital age, print stills delivers

By: RogerisOut

RogerisOut — Thu, 24 Sep 2009 02:32:28 +0000

So is Orange the new Red?

By: Renee

Renee — Thu, 24 Sep 2009 01:53:59 +0000

It’s great to know that there are some quick thinking ad reps out there. Those who took the opportunity delivered from the act of god to sell spots in daily ad mediums ought to be congratulated.

By: Beaudacious

Beaudacious — Thu, 24 Sep 2009 01:05:50 +0000

Clever. Wish I was this quick on the uptake. I woke up and thought the city was burning down!

By: Terry Macklin

Terry Macklin — Thu, 24 Sep 2009 01:03:34 +0000

Advertisers have long been experts at bulldust after all…

By: Billy Bob

Billy Bob — Thu, 24 Sep 2009 01:01:33 +0000

BankWest have ads on Nova 96.9 which are just one of the breakfast people saying one or two lines, because they just read the lines live, they mentioned the dust storm as it was happening. Can’t remember what it was, but I remember it was Bankwest!