The Sydney Entertainment Centre has undergone a name change, with the venue to be known as the ‘Qantas Credit Union Arena’.
The naming rights partnership follows venue management company AEG Ogden assuming responsibility to operate the arena until the end of 2015.
SEC general manager Steven Hevern said in a statement: “Our business case for the Sydney Entertainment Centre remaining open for a further two years included the securing of sponsorship revenue. Qantas Credit Union has stepped up to the plate in being a major contributor to the financial viability of the Centre during the next two years.”
Hevern said they are working on a range of new marketing and promotional opportunities for the tie-up.
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Qantas Credit Union CEO Scott King said in a statement: “We’ve been the best kept secret in banking for a long time and this is a great opportunity for us to communicate our strength and the importance of giving back to the community.
“Partnering with such an important Sydney icon will give us the opportunity to spread the word about where Australians can get a better deal for their banking, as well as giving back to our Members with a number of promotional opportunities we are currently working on with AEG Ogden.”
Hevern said: “It currently ranks number four in the world in ticket sales for venues with between 10,000-15,000 seats.
“Over the years, it has become the spiritual home of music and entertainment in Sydney and it’s only appropriate that another uniquely Australian brand has come on board.”