Sydney radio ratings: Jonesy and Amanda overtake Kyle and Jackie O, 2GB dominant
WSFM’s Jonesy and Amanda breakfast show has overhauled Kiis1065’s Kyle and Jackie O breakfast show to top the FM radio ratings, but Alan Jones extended his reign as the king of breakfast on 2GB overall for the city with a 16 per cent audience share.
The two Australian radio Network stations have been battling it out for the top breakfast show all year, with Amanda Keller and Brendan Jones picking up 0.5 per cent to move to 9.9 per cent share, with Kyle Sandilands and Jackie Henderson’s show dipping 0.7 per cent to a share of 9.8 per cent.
SCA’s 2DayFM’s slimmed down breakfast line up of Merrick Watts, Sophie Monk and Jules Lund dropped to 3.3 share, still the lowest rating of the FM commercial breakfast shows, while Nova’s Fitzy and Wippa picked up 0.9 to move to 6.7 share in breakfast, and the TripleM Grill Team was static on a 5.5 share.
Craig Bruce, SCA’s head of content, admitted the numbers were “disappointing” adding he felt the quality of the show was good, but was struggling to make inroads against its well established rivals, but reconfirmed they were sticking with the setup into next year.
“There are a few things we can do, including marketing, to help improve the numbers, and we’ll be looking at that,” he added. “What is coming out of the speakers is better than the ratings suggest, but the difference between what you’re doing and what the ratings can be is a disappointment.”
In the overall station ratings 2GB is still dominant with 13.2 share across all people, while AM rival 2UE was the biggest improver picking up 1.1 points overall to 5.7, with breakfast with Garry Linnel and John Stanley grabbing an extra 1.2 points for the Fairfax Radio Network station.
For the FM battle Kiis had the biggest fall in total people for the survey, down 0.9 points to 7.8, while WSFM improved slightly to 9.5 points. The rest were relatively stable, with SmoothFM dropping back 0.5 to 6.7 points, Nova on 6.3, TripleM 5.4 and 2DayFM trailing on 3.6, down 0.2 on the last outing.
In the Drive time battle ABC702 remains top of the heap with ichard Glover’s show losing 0.8 points to 12.7 share, with WSFM’s Lars Peterson picking up 0.7 points to 9.4, overtaking 2GB’s listeners, mainly for Ben Fordham’s show, dropping by 0.4 points to 9.2.
Kiss1065’s national offering Tim ‘Rosso’ Ross had a drop of drop of 0.6 to 8.4 points, while Nova’s national show with Kate Ritchie, Tim Blackwell and Marty Sheargold losing 1.1 points back to 8.6, with SmoothFM up 0.9 to 7.5.
Of Southern Cross Austereo’s stations 2DayFM lost 0.3 in the slot, to 4.3 share points, while TripleM was stable on 4.8.
Duncan Campbell, ARN’s national content director, said they were “delighted” with their stations having the number one and two slots, adding he “didn’t mind” which of the two breakfast shows had that crown as long as they were both up there.
But he admitted there was work to be done in the daytime on Kiis, and said they would be looking at music scheduling to keep people on the network, especially for 40-54 demographics.
Nova’s Paul Jackson also singled out the performance of breakfast duo Fitzy and Wippa, who “have come in for criticisms in recent surveys” saying they were heading back to where they should be, and added he felt SmoothFM was “about where it should be at the moment”.
Alex Hayes
What does #1 FM actually mean? Why don’t people say they’re fighting for third and fourth place in Breakfast? In a world where we have multiple platforms – AM, FM, DAB, Streaming, this seems like little more than “spin”.
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You have got to give it to 2GB they know how to capture and audience with good chat. People are changing there ways of listening in this day of age, they want facts and the nitty gritty, not stuf that is away with the pixies and fairies. They want to listen to real people, not shock jocks with ego’s.
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