As this was a montage of 20 years worth of advertising campaigns I would expect it to showcase not only the buildup and reactions, but also the violence associated with an accident.

I don’t think most people realise what really happens during a car accident, the tremendous violence and trauma. That your seatbelt is not going to help when you run into the back of a truck and its tray decapitates you.

And yet people still claim councils and governments are revenue raising for using speed cameras.

But I couldn’t help but feel this divulged into a bit of violence porn.

The first 2 minutes which is all just build up was really effective.

The reactions of people (the families mourning lost ones; the responsible drivers living with their guilt) was very powerful.

But close to 2 minutes of crashes, blood, gore, humans flying around like rag-dolls, being ripped apart, complete with bone breaking, flesh tearing sound effects … a bit gratuitous in my opinion.

I appreciate its value in short 30 second doses (i.e. 5 seconds of violence). But this montage just seems a bit self-congratulatory and the violence too gratuitous for me.