Tank announces new business wins

Brand agency Tank has announced a number of new business wins, including Cancer Council.

The announcement:

Award winning Australian brand agency, TANK has celebrated the month of July with a series of exciting new additions to its already impressive stable of clients.

Following a competitive pitch, TANK has been engaged by Cancer Council to work on the brand development and campaign activation of its largest fund raising event, Relay for Life. This will see the not-for-profit embarking on integrating an innovative new digital platform that solves the problem of engaging the passive fundraiser by increasing awareness, participation and retention. The new visual language and multi-channel campaign will roll-out in February 2013 to coincide with World Cancer Day.

Following legislation changes and a shift in strategic direction, the recently renamed Fair Work Building Commission has appointed TANK to develop an awareness campaign to educate young apprentices about their rights and entitlements entering the workplace. The campaign, centred around the development of a new website will provide a vital forum and portal for information and tools to support this audience in a critical phase of their career lifecycle.

Global event specialists, Diversified Exhibitions Australia also engaged TANK this month to develop a new brand strategy, visual language and brand communications to launch its 25th anniversary event in 2013. Next year will see this long-running exhibition re-engage with industry and re-imagine the designEx experience for its key audiences including architects, interior designers and decorators.

“We’re absolutely honoured to work with these brands, and with organisations that recognise TANK’s unique point of difference in delivering people-centred creativity. Our team at TANK continue to be inspired by creating communications that have a positive impact on people’s lives,” explains TANK’s Executive Creative Director, Jim Antonopoulos.

“All three projects were won in a highly competitive pitch environment, which reinforces the relevance of TANK’s strategic and creative offer in the marketplace and our ability to continue to deliver large-scale integrated brand communication programs that achieve tangible business growth,” adds TANK’s Client Service Director, Crystal James.

All accounts will be led by TANK’s Executive Creative Director, Jim Antonopoulos and Client Services Director, Crystal James from its Melbourne office.

ENDS

About TANK
TANK is an independent Australian brand agency, which specialises in the creation and management of some of Australia’s leading brands. TANK’s focus on creating meaning and clarity for these organisations is at the core of driving sustained business growth.

Over the past 14 years we have developed an especially strong expertise in working with service based organisations including LaTrobe University, Australia Post, the AFL Players Association, Department of Human Services, Yarra Valley Water, Adshel, and Holden.

We are passionate about working with clients who want to create meaningful identities and engage their staff and customers around simple, core ideas that are true and resonate at a very human level.

TANK’s work for LaTrobe University has been awarded with the Australian Marketing Institute Awards (AMI) for Effectiveness in Brand Revitalisation, as well as the Australian Graphic Design Association Awards (AGDA) for Effectiveness in Brand Identity.

TANK is proud to be 100 per cent independent with specialist expertise across all areas of brand strategy, brand identity, brand management and brand communications.

Source: press release

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