Tap payment technology moves into outdoor aiding veteran’s charity Walking Wounded
Shoppers can donate to charity by tapping on an outdoor sign
Shoppers will be able to make donations to charities with a simple tap of their credit cards on outdoor signs around the country after Ooh Media rolled out the technology in aid of veteran’s charity Walking Wounded.
Dozens of the interactive screens have been unveiled in shopping centres around the country enabling shoppers to interact with the campaign through the signage by tapping their credit cards to make a $1.99 donation to the charity.
The campaign is part of Ooh’s Million Dollar Pitch competition which saw Walking Wounded win $1m worth of outdoor advertising.
Ooh’s use of the tap technology is believed to be the first time a national campaign using tap technology built into outdoor screens has been used in this way.
Ooh Media CEO Brendon Cook said enabling payment technology created a new way for advertisers to interact with consumers.
“This technology has opened up a whole new range of possibilities for Out Of Home advertising,” Cook said.
Walking Wounded CEO Brian Freeman said the combination of the call-to-action of outdoor advertising and a quick way to pay through the installation was a great way to boost fundraising.
“We hope the level of engagement we have seen since starting our awareness campaign will translate into raising enough money to fund mobile support teams, consisting of older and experienced veterans in every state and territory, who will provide help for contemporary veterans returning from war,” Freeman said.
Simon Canning
Would the low-tech version of this idea have been the same outdoor sign with a coin slot on the side?
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JCD had this tech last year.
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Is this not the same technology as a campaign JCDecaux delivered 4 months ago?
https://www.youtube.com/watch?v=Odd4u43V2XE
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LOL
I would be really interested in how many people actually tap and donate. Is there any data on donations? Still feels like a big barrier to me. And I am yet to see a creative that makes it a compelling, interesting or exciting thing to do.
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I don’t like the sound of this. What is the range of the tap and go signal? Will we have money deducted from our credit cards if we walk near the signs and don’t intentionally donate?
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https://mumbrella.com.au/jcdecaux-creates-singing-billboards-for-eftpos-127859#more-127859
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May I also add Val Morgan Outdoor did this last year?
http://valmorganoutdoor.com/la.....-register/
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Yep Val Morgan has definitely done this already.
Remember seeing The Pedigree campaign around shopping centres
http://valmorganoutdoor.com/case-studies/pedigree/
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