Target gears up for toy sale with campaign led by talking bear

Target is using a talking bear to promote its toy sale which the retailer is positioning as “the greatest toy sale on earth”.

https://www.youtube.com/watch?v=mm9BEouOvfA

Promoting the toy sale which launches on Wednesday, the ad features a talking bear similar to Seth McFarlane’s Ted character who talks about the “exclusive” toys available at the sale while surrounded by toy ponies running and cheerleader dolls.

The campaign is some of the last work from Big Red following on from Target appointing AJF Partnership to the account early last month.

It follows on from Big W’s toy sale campaign which ran last month and also positioned itself as the biggest in the country.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics AJF Partnership Big Red BIG W retail sale Target toy sale Toys

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Comments: 1

Don 23 Jul 14

Spooky!

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