Target uses talking bear to promote toy sale
Target is once again using a talking bear to promote its “greatest toy sale on earth” after introducing the character last year.
The bear is busy looking at a Target branded iPad-type device along with a number of other toys.
https://www.youtube.com/watch?v=8Nhx80Fha-c
The talking bear was introduced last year in a campaign created by Big Red, while this year’s work is from AJF Partnership.
It follows on from rival retailer Big W pushing its toy sale which used “evil, genius children” to push the sale, after introducing the character’s for last year’s toy sale.
https://www.youtube.com/watch?v=JvZWlc2QgzI
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Just when Ted 2 comes out. They last used the talking bear when Ted 1 was released. What a coincidence!
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So they are ripping off Toy Story without really ripping off Toy Story as you only see the characters for a second…..If i was Pixar i’d be wanting some talent fees/remuneration
ps The Magus, Ted 1 or 2 only appeals to big kids, most parents wouldn’t take their kids to a show full of particularly adult humour…
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Not original but at least it’s less terrible than that Big W toys ad. That can be said.
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