TBWA’s Lorenzo Bresciani joins DDB Melbourne as head of planning

DDB Melbourne has appointed Lorenzo Bresciani as head of planning.

The former DDB London planning head joins from Whybin\TBWA Melbourne.

His career also includes a stint as global strategy director at Goodby Silverstein & Partners, at Accenture and GPY&R.

Ian Forth, DDB Melbourne executive planning director commented: “Having worked with Lorenzo at DDB in London, I’m delighted that we’ve got the man we wanted. It’s no coincidence that wherever he’s travelled in the world, he’s worked with the best agencies or consultants and he will no doubt take our strategic offering to the next level. And he’s a top bloke too.”

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