TED launches at Cannes Advertising Festival

TED, the forum that brings together innovative thinking in technology, entertainment and design, will for the first time be held at the Cannes Lions International Advertising Festival.  

Hosted by Starcom MediaVest Group and Microsoft, TED@Cannes will also be the first industry-sponsored TED event and is the second installment in the TED@ series.

The first was TED@State held last year in Washington, sponsored by The Global Partnership Initiative, a government program launched by US Secretary of State, Hillary Clinton.

The invitation-only event will be held at the Microsoft Pavilion on June 21, 2010 during the Cannes festival week.

Speakers include Foursquare founder Naveen Selvadurai, game designer Jane McGonigal, social media analyst and author of “Here Comes Everybody” Clay Shirky, author of “Connected” Nicholas Christakis and graphic designer Stefan Sagmeister.

Laura Desmond, global CEO of Starcom MediaVest Group, said: “Social media’s multiplier effect in our digital-enabled world provides unprecedented opportunities to create human experiences in real-time.

“TED@Cannes is designed to inspire, provoke and redefine the rules that fuel our expectations on how we approach social media, leverage earned media, manage talent and respond to business challenges.”

TED is a nonprofit organisation devoted to “Ideas Worth Spreading”. It started out as a four-day conference in California 26 years ago and has since grown to encompass several events around the world.

The annual TED conference invites leading “thinkers and doers” from around the world to speak for 18 minutes. Their talks are then made available free on its website.

TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown.

Topics to be discussed at the TED@Cannes event include:

  • How do ideas spread? A study that will be presented for the first time at TED@Cannes offers startling insights;
  • What does it mean to be local? As the world globalizes and individuals live their lives increasingly untethered to a single space, the idea of “local” takes on new dimensions which will impact advertisers and brands in the future;
  • Is gaming merely a diversion? Alternate and virtual worlds offer critical insight into a generation that grew up in front of the console;
  • Who really values ‘values’? Does it matter? For a generation hungry for meaning, companies with strong values can forge lasting brand relationships;
  • What will “beauty” mean in a globalized world? As the world flattens and culture evolves, so do our ideas of beauty;
  • What will media look like 10 years from now? Who will create it, own it? How will it be delivered, where will it be consumed? What trends should you pay attention to?
  • What really makes us happy? New science has uncovered counterintuitive ideas about what really drives happiness. What have we learned — and how can that shape the way we see ourselves, our companies and our customers?

Meanwhile, the first full scale TEDx event will held in Sydney this year. Speakers will include Y&R Brands’ Nigel Marsh, Google’s Lars Rasmussen and The Chaser co-creator Julian Morrow.

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