F.Y.I.

TEDxSydney announces partner lineup for 2014 festival

Annual ideas festival TEDxSydney is proud to announce the suite of partners behind this year’s event.

The announcement:

Annual ideas festival TEDxSydney is proud to announce the suite of partners behind this year’s event, which takes place on Saturday 26 April 2014at the Sydney Opera House.

The 2014 partner lineup includes:

·       The University of Sydney

·       ABC, Australian Broadcasting Corporation

·       oOh! Media

·       Post-it® Notes

·       Sydney Opera House

·       Vivant

·       Woolworths Limited

·       The Sydney Morning Herald

·       The Loop

·       Target 100

·       S&C

·       Icebergs Dining Room and Bar

·       Zip Industries

·       Aesop

·       Dinosaur Designs

Now in its fifth year, TEDxSydney is one of the top three TEDx events across the globe, with the largest live audience of any TED event. The festival last year saw over 15 million people view the talks and content online and 2,500 attend the event. This year, TEDxSydney will feature 16 talks from Australia’s leading thinkers and storytellers – from cutting-edge research to inspiring personal journeys. Anyone can participate in the annual ideas event via simulcast livestream video or audio or by hosting a private or public satellite event. Register here

TEDxSydney Director and Licensee, Remo Giuffré, said: “TEDxSydney partners join a family of people who are strong believers of innovation, connected by technology and personal experiences, which aim to change the world. The festival is a great platform to shift brand perceptions and test new directions and we’re thrilled to be working with such a dynamic group who want to showcase their organisation as a thought leader.

“New and preferred models of collaboration like TEDxSydney demonstrate the power of partnerships as a key strategy for brand building, client acquisition and staff engagement as well as help foster environments that are supportive of disruptive innovation.

“Our powerful group of partners and individuals getting behind TEDxSydney 2014 will help us spread thought provoking ideas to the widest possible audience from beyond the Sydney Opera House walls and into people’s lounges and staff rooms. Plus, with such a strong online presence we can go from big cities to rural communities, with an increasing global audience for Australia’s biggest ideas. Were looking forward to this year’s event being even bigger than our last one!”

Principal partner’s quote:

Dr Michael Spence, Vice-Chancellor and Principal of the University of Sydney, said: “The University of Sydney is a community with a fundamental commitment to intellectual discovery and development. Through our comprehensive, multidisciplinary approach to research and education we are committed to delivering real-world solutions in areas such as health, food security, and global warming. Our partnership with TEDxSydney is therefore a perfect fit. We share a vision for bringing together a diversity of ideas and fresh perspectives to tackle the big issues and debates of our time.”

Foundation media partner’s quote:

The ABC remains the Foundation Media Partner for TEDxSydney, serving as host broadcaster and providing the official broadcast feed for the fifth year running.

ABC Managing Director, Mark Scott, said: “The ABC’s long standing partnership with TEDxSydney brings great value to the ABC’s Australian and International audiences, enabling them to access the rich array of talks across the ABC’s TV, radio and online platforms. The unleashing of exciting ideas at TEDxSydney helps stimulate national discussion and debate, and the ABC is delighted to again be facilitating that discussion for our audiences.”

Major partner’s quotes:

oOh! CEO, Brendon Cook, said:“We pride ourselves on being the leader in creating innovative ways for our clients to not only reach but engage with more audiences whilst they are away from home. To partner with TEDxSydney is an exciting opportunity to help stimulate creativity, foster the right conversations and inspire the broader community.”

Chris LeBlanc, General Manager ANZ, 3M Consumer Business Group, said:“Post-it® Collaborative Solutions is proud to be a Major Partner of TEDx Sydney in 2014. The TEDx philosophy ‘Ideas worth spreading’ provides a terrific synergy for the Post-it® brand. We at 3M harness the chain reaction of new ideas through collaborative working, curiosity and persistency. At this year’s TEDx Sydney event, there is a diverse array of speakers and participants and we hope to showcase how Post-it® Collaborative Solutions from 3M can be used to expand ideas and create a brighter future!”

Ann Mossop, Head of Talks and Ideas, Sydney Opera House, said: “The Sydney Opera House is delighted to be partnering with TEDxSydney for 2014. This has quickly become a landmark cultural event and a great complement to our own Ideas At The House programming. At last year’s event in the Concert Hall it was remarkable how much the large audience enjoyed the intimacy and sense of community that has become a hallmark of the TEDxSydney brand, and I know this will be the case again in 2014.”

Anthony Farah, CEO of Vivant, said: “TEDxSydney helps uncover some of Australia’s best and brightest ideas, and gives them a platform to reach the world. It’s been a pleasure partnering with TEDxSydney to support these great ideas, and develop a new mobile experience that will complement and enhance the best moments or ideas of the day.

Woolworths Group Retail Services Director, Penny Winn, said: “Woolworths is passionate about nurturing young Australian talent, fostering innovation and engaging with local communities. We are excited to be a major partner of TEDxSydney 2014. We want to engage with innovative thinkers about inspiring a healthier Australia and building strong communities.” 

Event Partners:

The Sydney Morning Herald,TheLoop, Target 100 (100 initiatives to deliver sustainable cattle and sheep farming by 2020) and Viocorp.

Event Contributors:

ACTUAL, ALFRED, Aesop, Common Design, countplus one, Designer Rugs, digitalpress, Dinosaur Designs, Donovan Jury Law, EffectiVideo,Icebergs Dining Room and Bar, Innovative Production Services, Launch Group, The Milkbar, Object Australian Design Centre, REMO General Store, STM Bags, Totem, S&C, Smith Journal and Zip Industries.

Source: Launch Management Group media release

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