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Telechoice targets absent minded phone users

Optus reseller Telechoice has launched a series of ads featuring comedy mishaps destroying phones.

The campaign, airing mainly on Ten, was shot by Melbourne-based Fuzzy TV, and targets consumers who need a replacement phone.

TeleChoice CEO Ehab Abdou said: TeleChoice’s new TVCs aim to depict Australians breaking or losing their mobile phones in everyday situations where they’ve been distracted. Consumers will be able to relate to these situations and keep TeleChoice top of mind next time they need a new phone.

“Filmed in a hidden-camera style, the new-look ads will likely strike a chord with mobile phone users of all ages.”

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