Telstra offers pre-sale tickets to increase loyalty
Telstra has partnered with new ticketing company BangTango to try and increase customer loyalty.
The scheme will allow customers of the telecommunications company to have access to a cache of reserved seats for live music concerts.
It marks the second phase of Telstra’s new customer loyalty program known as ‘Thanks” that already offers customers access to an exclusive range of movie offers, including $10 cinema tickets.
Telstra’s director of one-to-one Marketing, Nick Adams, said the music ticket partnership with BangTango gives Telstra customers access to big name artists and music experiences.
“This deal will give our customers access to the pre-sale window for more than 20 concerts throughout the year,” Mr Adams said.
“The program has been designed to recognise and reward customer loyalty, it’s the next phase in Telstra’s strategy to put the customer at the centre of everything and drive customer advocacy.”
Mr Adams said it was important that the “Thanks” program offered customers rewards that were tangible and immediately redeemable.
“We are committed to building a rewards program that gives our customers unique access to the types of entertainment we all love – we began with movies, today we are announcing music, and we will have more exciting rewards announcements to come.”
Can I suggest an reward that would put Telstra’s customers at the centre of everything? Drop the annual $35 fee for a silent number. If that is too difficult then drop the 1.6% fee that you charge me when I pay with a credit card. Sydney Water, Energy Australia, my local council and AGL don’t charge a fee every time I use my credit card to pay over the phone.
You can’t rip me off and then offer me a cheap movie ticket. I know when I am being used.
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That’s awesome! Thank you!
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There are so many pre-sales now – Qantas, Visa, Ticketek/Ticketmaster etc…
whats the difference
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