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Telstra promote its Easy Share Business Plans with campaign focusing on what should not be shared at work

Telstra is promoting its recently launched Easy Share Business Plans with a campaign focusing on what should and should not be shared at work.

Created by The Monkeys, the ad features a group of workers having lunch and talking about their weekends when one person ‘overshares’ their adventures.

Telstra general manager small business marketing Cristy McAuliffe said: “Telstra is committed to listening to our customers to ensure we’re giving them more of what they want.

“These new data sharing plans, which pool data across employee teams so data can be used by whoever needs it the most, are another way we support our small business customers with innovative products and solutions that help them connect with a brilliant future.

“The campaign extends to on-the-ground support with events planned for selected Telstra Business Centres in Sydney, Melbourne and Adelaide where our customers can share their tips and stories about small business success.”

The  campaign runs across radio and digital.

Telstra is also focusing on ‘unexpected upgrades’ in a campaign from DDB.

Credits:

  • Creative agency: The Monkeys
  • Production Company : Finch, with Alyssa McClelland as director
  • Media strategy: OMD Sydney
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