Comments on: Telstra: We pulled out of Second Life to follow our customers

By: Second Life Blogger | Second Life News | Second Life Reviews | Second Life Gossip |

Fri, 19 Mar 2010 11:50:37 +0000

[...] click here for article [...]

By: Anonymous_ Coward

Anonymous_ Coward — Thu, 18 Mar 2010 22:15:07 +0000

I wonder how many Social Media Gurus here have a Second Life Strategy power point deck in their files?

By: Adtech: ‘Standalone campaigns are dead and Best Job missed a trick’ - mUmBRELLA

Wed, 17 Mar 2010 09:22:32 +0000

[...] His comments echo those of his colleague Karen Ganschow who yesterday made a similar point to the conference. [...]

By: Tracey

Tracey — Wed, 17 Mar 2010 08:27:16 +0000

Ahh, I so loved that feeling of soaring above the houses in Second Life that one time I logged on, but my avatar got stuck on a roof and I couldn’t work out how to get myself down. If only there’ d been an emergency Telstra phone application on the roof so I could phone the SES to rescue me.

Now that they’ve taken their time and funds out of Get a Life, perhaps Telstra could commit more money to communicating with me better in my real life.

By: Adam Paull

Adam Paull — Wed, 17 Mar 2010 07:11:36 +0000

Hey Tim, I’ve just found a typo in your headline – someone’s put an “s” on the end of the word “customer”…

By: Monkey

Monkey — Wed, 17 Mar 2010 04:38:46 +0000

lol…

MySpace…

By: digigal

digigal — Wed, 17 Mar 2010 04:22:55 +0000

Old news.

By: Andrew Juma

Andrew Juma — Wed, 17 Mar 2010 03:34:42 +0000

Second Life was just a waste of time and space…on to the next one.

By: Joel

Joel — Wed, 17 Mar 2010 03:14:30 +0000

lol…

Second life…

By: OhMy Kidd

OhMy Kidd — Wed, 17 Mar 2010 02:51:12 +0000

Big Pond island was boring. The volunteer management had no incentive and no authority to make anything interesting happen. I tried to get them involved with Jamm for Genes – an event for which Telstra was a corporate sponsor – and it was all just too hard for them.

Meanwhile Second Life continues to make money, has ever increasing concurrency and user base, and fantastic user generated content.

Oh and I used to be a Telstra customer once, but that was a long time ago……

By: sven

sven — Wed, 17 Mar 2010 02:39:29 +0000

“how brands fell for the social media hype”

By: AW

AW — Wed, 17 Mar 2010 02:24:01 +0000

Sorry – didn’t mean that comment above to be anonymous! Hit return too quickly!

By: Anonymous

Anonymous — Wed, 17 Mar 2010 02:23:02 +0000

As a Telstra broadband customer AND a long-term user of Second Life (joined in Nov 2005), I feel I could offer my perspective on this…

Telstra left the managing/helpers of the bigpond islands to volunteers who alienated visitors – hence the “activity levels dropping”. Mismanaged and not utilised to its full potential is how I saw it.

What was the overall objective of Telstra going into Second Life?

Perhaps if Telstra had held help workshops or info sessions or anything to engage people there might have been more interest. But the way I see it, it looked like they got into Second Life and just sat on it and did nothing with it. Kinda like building a website and expecting people to visit it, even though it offers no info or activity…

By: Stuart Sheridan

Stuart Sheridan — Wed, 17 Mar 2010 02:18:38 +0000

Shows who really does control the decision making at commercial levels: the end user!