Telstra’s Olympics ad wins Mumbrella’s Ad of the Month
A rendition of a classic Australian pop song has won Mumbrella’s Ad of the Month for July.
Men At Work’s unofficial national anthem Down Under was recreated with the band’s singer Colin Hay for Telstra’s Olympics push. The ad was created by DDB Sydney.
The TV ad of the month is voted on by Mumbrella readers.
At the time of release, Mark Buckman, Telstra’s marketing chief said: “The campaign has been designed to ignite patriotism among Australians and encourage them to support our athletes in London by sending a Telstra HeroMessage. A Telstra HeroMessage is a powerful and emotional way to connect with our Olympic athletes and I encourage all Australians to harness the Olympic spirit and spur on our athletes and teams to greatness in London.”
Credits:
Chief Marketing Officer: Mark Buckman
Director Corporate Marketing: Inese Kingsmill
Brand Marketing Manager: Kieran O’Donnell
Production Company: Rogue Films (London) / Chief Entertainment (Australia)
Director: Tubby Brothers (London) / Stuart McFadyen
Creative Agency: DDB
ECD: Dylan Harrison
Creative Director: Rupert Hancock
Managing Partner: Brent Annells
Media Agency: OMD
TV Trading Manager: Simon Lee
Telstra was among a shortlist that included:
1. Air New Zealand – Kiwi Sceptics – Host
2. Athlete’s Foot – Find Your Fit – BMF
3. Telstra – Down Under – DDB
4. Qantas – You’re the reason we fly – Publicis Mojo
5. Bulleit Bourbon – Leo Burnett Sydney
6. Coles – Big Red
7. Chrysler – Timeless – CumminsRoss
With support by:
topics
Advertising
Air New Zealand
Athlete's Foot
Big Red
BMF
Bulleit Bourbon
Chrysler
Coles
creative
CumminsRoss
DDB
Down Under
Find Your Fit
Host
Kiwi Sceptics
Leo Burnett Sydney
Mark Buckman
Marketing
Men At Work
Publicis Mojo
Qantas
Telstra
You're the reason we fly
Nice one Kieran, even if you did sell your kiwi soul in this aussie pride-fest.
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Am I the only person who reached for the mute button on the remote when this was on? It drove me nuts.
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@Jason – you’re clearly a whinging pom.
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I still get chills when I watch this…
Tim – Mumbrella
Thanks Mumbrella for reminding me this was an ad for Telstra. If you had asked me beforehand, I would have remembered ‘Down Under’, but not the client. Not sure if that’s my problem or one for the campaign (happy to take the rap if it’s me).
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um if its Olympics why are only footie players in the ad?
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Is that a young Jay Furby at 24 seconds ?
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I love this ad!
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Love it!!
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