Dr Mumbo

Ten dominates TV ad spend – according to The Oz’s infographic

Some wags in the media have accused the good folks at The Australian’s media section of acting as something of a booster for Network Ten in recent months.

Based on this infographic which appeared in the newspaper and online the air of positivity for Rupert’s son Lachlan Murdoch’s network may now have reached the graphics department, who have accidentally nearly doubled Ten’s market share in the latest SMI figures, at the expense of the actual winners, Seven. The choice of pull quote also makes for an interesting juxtaposition.

The Oz screenshot Ten SMI

Dr Mumbo is looking forward to the full and frank correction which will surely follow such a slip, given The Oz is such a keen advocate of media honesty and accuracy.

HT: @bjornhund

 

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