Ten enters breakfast show territory and renovates The Renovators for a second series
Network Ten has confirmed industry rumours it will enter the breakfast battle with Seven and Nine with the launch of Breakfast, hosted by Andrew Rochford, confirmed for January.
The new show will run from 6am to 9am, likely to be followed by a one-hour news bulletin and then The Circle, set to return in 2012.
Rochford, who is a regular presenter on the 7PM Project and co-host of Mix 106.5’s breakfast show said: “Breakfast radio has taught me a great deal about how people want to start their day. They want the facts, but they want them in a light and entertaining way.”
He is the only talent to be confirmed for the show so far.
A Ten spokesman said Breakfast will have the same approach to news as the 7PM Project.
“While it won’t be like the 7PM Project in tone, it’s going to have the same approach the 7PM Project has to news, a very fresh take on it. Unlike anything else that you’ve seen on air in Australia.”
The network is also in talks with Shine Australia to rejig the current format of ratings disappointment The Renovators for the rest of 2011 and for the second series announced for next year.
Ten’s chief programming officer David Mott said: “So far the format has under-performed. But, it’s a brand we believe in so we are working directly with Shine to renovate The Renovators for 2011 and beyond.”
Responding to a question about challenges of signing sponsors for the second series, a spokesperson said: “You would have to expect that we’ve got some work to do”.
Ten also announced Junior Masterchef will return for its second season later this year.
Other shows announced include the revival of 70s talent show Young Talent Time which will be hosted by Rob Mills and co-produced by original creator, Johnny Young. A start date has not been confirmed.
Dramas to air next year include Underground – The Julian Assange Story, the TV-adaption of Puberty Blues and Reef Doctors starring and co-produced by Lisa McCune.
Other series announced to return in 2012 include: Masterchef, Can of Worms, Talkin’ Bout Your Generation, The Biggest Loser, Modern Family, Glee, Merlin, The 7PM Project, Law & Order, The Good Wife, NCIS, Bondi Rescue and Offspring.
Interesting to see the content among the three shows at same timeslot.
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I’ve always wondered why breakfast radio is traditionally funny (on FM anyway) but breakfast TV is painfully dull. I appreciate TV probably can’t take the risks that radio can, but there must be something in that, for Channel 10, no?
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How can it “have the same approach” but be “unlike anything else that you’ve seen”?
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When I heard TEN were doing a breakfast show I thought “yawn”. But with Andrew at the helm it could work. Wonder if it will be made in Melbourne or Sydney?
What’s happened to Rush? Any mention of that show at the launch last night?
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*sigh* So the only early morning news show worth watching is going to be replaced by a clone of the other crap on in the mornings or, worse, a clone of the 7pmshite. These are the things that make me stay in bed in the mornings. I have no problem with Ten doing a morning show but why can’t they start it at 7am and leave the early morning news alone?
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Not nearly enough Anglos on tv eh?
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Looks like Good News Week is officially dead and buried then.
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