-
Opinion | Features
Disclosure in Social Media: How transparent should bloggers be?
In this guest post, blogger and digital creative Laura McWhinnie argues for more disclosure in the bloggersphere.
The bloggersphere has always been a bit like the Wild West. Bloggers could post about products to their heart’s content without having to disclose their relationship with the brand. This meant that consumers had no idea who was behind the marketing messages influencing their purchasing decisions. But in 2009 that all changed
Liars, cheats and thieves
Is our industry full of cheats and liars or do people of honour who stand by their word still exist in business? In an article that first appeared in Encore, Cameron Boon investigates. The recent court case involving Paul Fishlock suing his former employer The Campaign Palace brought into focus more than just the struggle of one man. It highlighted that there are some in adland whose word cannot always be relied upon.
Q&A with Adshel's Rob Atkinson
Online trading is the next big thing says Rob Atkinson in a piece that first appeared in Encore. Who is the most powerful person in Australian media and why?
Harold Mitchell because of his influence and the footprint he has left. He’s built a huge brand in Mitchells, offloaded it into Aegis, Aegis has obviously done extremely well to be then sold on to Dentsu. So if you think about it, he is very much a father figure of the industry.
Making it overseas
Is the best way of being successful in Australia not be here at all? In a feature that first appeared in Encore, Lee Zachariah speaks to Aussies making it big abroad.I always wanted to work in New York,” says Julian Cole. “I thought it was the number one place to work in advertising; a lot of the best campaigns were coming out of there. So I moved over and was lucky enough to have a couple of interviews in the first couple of weeks.”
Cole’s story is indicative of the somewhat contentious idea that the best way to be successful in Australia is to not be in Australia any more.
Got a book in you?
From journos to ad execs and PRs, these days everyone seems to have a book in them. But what does it take to get published and will you actually make any money? In a feature that first appeared in Encore, Brooke Hemphill finds out.Attention wannabe authors. Forget big fat advance cheques and living off royalties. The reality of having a book published today is another story altogether. There are only two reasons you should even consider sitting down at your computer to bash out a manuscript – passion or profile.
Savage counsel
In an article that first appeared in Encore, Chris Savage tackles your career and agency dilemmas in his weekly advice column.Hi Chris,
My clients seem to be demanding more and more from us. At the same time, it seems many of the younger people in our industry simply don’t have the client servicing skills my generation grew up with. How do we instill in our executives some of the good old-fashioned behaviours that would keep a client happy and loyal?
Fake it til' you make it... as an ad agency receptionist
From dressing the part to playing the gatekeeper, Leo Burnett Sydney’s Susie Henry tells us how to make it as the face of adland in a piece that first appeared in Encore.What does a receptionist in an ad agency actually do?
Well, there’s the frantic every-day, all-day stuff of deliveries, courier bookings, doing expenses for directors – always challenging – plus arranging all the travel. But one of my main jobs is counselling the account service people. I also keep up with all sports information to discuss with our sports-loving clients – because who wants to be bored while they’re waiting? And I know how they like their coffee. You need to know everyone – from accounting to HR. I’m also the go-to for all catering and sending flowers.
Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
Most journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.
But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.
It's time for a new New Wave in the film world
Government funding bodies are lazy and decadent, says industry veteran Michael Thornhill but in a piece that first appeared in Encore, Ed Gibbs begs to differ.I vividly remember the time I first saw Animal Kingdom, David Michod’s breathtaking labour-of-love feature debut. The press screening was half empty, despite the film winning the Grand Jury Prize at Sundance just months earlier, in 2010. Yet its superb performances, stylistic flourishes and overall polish left me speechless. Could this really be a feature debut, an Australian one at that, I wondered, almost out loud? It seemed too good to be true.
Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
‘I love looking fake’: Ten introduces the surgically-enhanced stars of The Shire
The Shire's Sophie and Vernesa discuss breast enlargements
Ten tonight revealed the first scenes featuring the stars of its “dramality” show The Shire which launches next week.
The controversial production is filmed in Sutherland Shire in New South Wales and goes to air next Monday.
Among the stars revealed in videos uploaded to YouTube tonight are Sophie and Vernesa, who are filmed discussing their large, fake breasts.
Also featured is Rif Raf, who appears to be a wannabe rapper.
The Shire is produced by Shine.
-
-
Email Newsletter
Latest Jobs- Account Manager – Top Media Agency – To $80 package
- Client Service Manager – Fantastic Media Agency – To $80 package
- Business Development/Marketing Manager – Consumer Tech Experience – $100-150k
- Top Jnr to Midweight Creative Team
- Digital Copywriter with big thinking
- Super Art Director/Copywriter Team with 360˚ thinking
- Junior Community Manager | Sensis | 6 months contract
- Mid Level PHP Developer- Creative- Up to $67K + Super Ref 6488
- Account Executive
- Communications Manager
-
RSS
Comments
10 Jul 12
7:11 pm
I just invoiced you for forty seconds of my life.
10 Jul 12
7:18 pm
How is there funding for this and not Spicks & Specks or Letters & Numbers?
10 Jul 12
7:18 pm
Looks very bloody funny – can’t wait!
This is spot on to how the genre works – very similar stuff to Amy Childs on Towie.
will be watching
10 Jul 12
7:56 pm
hahahaha classic. I’ll be watching.
About time we had a show that wasn’t about singing dancing or cooking just a bit of guilty fun.
10 Jul 12
8:16 pm
Best comment ever Trevor!!
10 Jul 12
8:24 pm
Very funny stuff. I’m already hooked.
Can all the stiffs who turn there nose up at this just change the channel.
10 Jul 12
8:54 pm
Amazing that people have paid for advertising on this show.
10 Jul 12
9:05 pm
theyre not talking about their breasts, theyre talking about their makeup, tools
10 Jul 12
9:49 pm
Funny!..how the positive comments on here match those on YouTube and those users have only commented on Shire vids…not that i’m accu…well, you know
10 Jul 12
11:19 pm
Totes Barb!! And can all the prudes with sand in their vaginas cool out?
10 Jul 12
11:24 pm
S: because they’re both bad approximations of UK formats. Who the hell thought it was a good idea to pair Jarvis Cocker with Denise Drisdale on a panel show? THATs why there’s no funding for Spicks and Specks…
10 Jul 12
11:44 pm
Love your comment Trevor!!
10 Jul 12
11:51 pm
First clip looks actually hilarious… If thats the best clip they have of the rapper then I really don’t think the show’s gonna hold my interest for long.
11 Jul 12
1:35 am
Oh no. I used to live in the “Shire” and now I’m embarrassed for all of you still there. That is possibly the 2 worst promo skits I have ever seen… Great portrayal of Australian culture channel 10…
“If you’re not born with it, buy it”
11 Jul 12
7:16 am
two words…cash cow.
it’s going to be massive for the 16-39 demo, it will sell well internationally and it has the potential for at least a 4 season run.
11 Jul 12
8:42 am
Id hope Conroy’s gift was better spent than this.
Such a powerful device television is, such a waste of time this show will be.
I know we cant have educational shows 24-7 but channel ten is so so light on anything intellectual.
They focus on the young adult market and if their interpretation of what the young adult market is interested in is correct, then god help us all.
They did try Negus, and what a fail that was…. actually feel sorry for Ten, dammed if you do, dammed if you dont.
11 Jul 12
9:09 am
The word ‘dramality’ makes me want to gouge out my own eyes with a pen.
11 Jul 12
9:14 am
10 discovers how deep the rabbit hole can go
11 Jul 12
9:21 am
It’s good to see more time and effort going into the astroturfing than the actual show.
11 Jul 12
10:06 am
It repulses me and looks staged. It shall do well.
11 Jul 12
10:07 am
I’m going to be the voice of optimism and say that these are the finest actors in the land, they’ve already suckered in so many people with their Jersey Shore parody!
11 Jul 12
10:59 am
They’ve discovered the Higgs-bogan particle!
11 Jul 12
11:21 am
This is the oldest trick in the marketing book … no one every went broke making the lowest demographic show for the lowest demographic audience. Gives the bogans and knuckle-draggers a chance to laugh at one another while the ads offer them all sorts of rubbish – fat food, cheap grog and bargain store fashion – that they won’t be able to resist. It’s a win for all concerned – ain’t life grand!
11 Jul 12
11:38 am
Interesting to see the words ‘‘dramality” and “vernessa” in one article.
11 Jul 12
11:41 am
They look like they’re from Bankstown.. not the shire haha! They even have a ‘westie’ accent. Is channel 10 just buying westies to portray themselves as shire locals because the locals are too embarrassed to be on the show?
11 Jul 12
11:43 am
Lexi – Are you from the Shire?
11 Jul 12
11:46 am
Please let this be a parody….
How depressing!
11 Jul 12
11:55 am
If it can only hope to be as good as ‘the only way is essex’ then it will be train wreck facinating.
The rapper reminds me of Chris Lillleys S-Mouse
11 Jul 12
12:02 pm
They should combine this show with the Lara Bingle show & make one massive waste of air space!
11 Jul 12
12:07 pm
Zuma, are you man or woman enough to put your name to those comments? With that attitude towards the market and the products we sell, I doubt you’d be hired in advertising again.
11 Jul 12
12:48 pm
Never met them, but I already have a grudging respect for Sophie & Vernesa (is that a real name?)
There are two paths to authenticity, which is linked to advocacy – based on how you talk and how you act. Basically the strongest ‘brands’ are either real/real (think Bunnings/George Bush or fake/fake. (Authenticity – James Gilmore, worth a read)
Embracing your fakeness in everything you do is a path to brand love. Good luck to them (or maybe not that much luck)…..
11 Jul 12
1:37 pm
definitely agree with “Surry Hills”… this combined with the Lara Bingle show would be a blockbuster of a brain numbing show. there’s already enough garbage on television as it is, further enhanced by wastes of oxygen like Lara and these “enhanced” girls.
11 Jul 12
1:39 pm
Isn’t the show just meant to be funny and a guilty pleasure. Why are people so worried and caught up about it. Either embrace it or don’t watch it.
It’s not life or death it’s just telly.
I can’t wait untill Monday!
11 Jul 12
2:50 pm
@The Fence … Advertising? I’d never lower myself to work in such a flim-flam of an industry. But I do readily confess … before Rupert showed me the door, I worked for longer than I care to remember as a newspaper reporter-feature writer – and as I happily admit that’s even lower down the credibility food chain than advertising and marketing. These days I prefer to watch the sun come up and go down, catch a few waves (certain Sydney eastern suburbs beaches had a very nice metre plus surf today) and enjoy the occasional long lunch with fellow Rupert outcasts where I sharpen my hard won cynicism about the media and marketing industries as they continue to bang on about their own self-importance. I’m just an innocent bystander these days but I couldn’t be happier. Like I said – ain’t life grand!
11 Jul 12
3:14 pm
Wow.
And Ch10 wonders why they are failing.
11 Jul 12
3:16 pm
I will admit I am confused. Who watches this type of programming and more importantly why is it so successful? From what I understand (multiple takes and massive editing) it cannot be cheap to produce so why?
Please explain because I truly do not understand this or the Lara Bingle program
11 Jul 12
3:20 pm
I hate it, but bugger me it looks like it will rate well.
11 Jul 12
3:51 pm
For every one of these delightful people shown in these ads, there are another thousand delightful people just like them who enjoy nothing more than watching delightful people just like themselves.
= ratings hit
= explains why Kyle has listeners
But given the absolute mixup of morals/priorities/emphasis in modern media, does this surprise anyone?
11 Jul 12
4:11 pm
Rif Raf needs to stop stealing 50 Cents lines. That hook he spits is straight from “Many Men”
11 Jul 12
11:45 pm
I don’t have a problem with this garbage – zuma hit the nail on the head with comment 23. We all forget that the DEFG demographic makes up 60% of Australia, and fast food/spirits/cheap fashion need an avenue to reach their target audience.
What will bother me more than the fact these airheads are going to make more money than most of us by participating in this crap, is the fact that suddenly they will be elevated to celebrity status. Newspapers and websites will care about them, they’ll be on magazine covers, and they’ll get broad coverage the way the Jersey Shore/TOWIE cast do. I won’t be able to get away from them! And that’s actually a really sad reflection on pop culture in Australia.
13 Jul 12
11:32 am
What a flop and bringing westie in to pretend their from the shire.. Those girls are from Bankstown trying the hardest to be famous.FAKE PPL HAVE FAKE FRIENDS AND FAKE PERSONALITIES…